b'FEATUREHow To Use DLIs EffortlessSocial Media ProgramBy John Paul RoggenkampDRYCLEANERS WHO ADVERTISE ON, CONNECT WITH, clientele from any laptop, tablet, or mobile phone.OR WANT TO ATTRACT CUSTOMERS VIA SOCIAL MEDIA Once Twitter, Instagram, or Snapchat show signs thatNEED TO STAY ON TOP OF THEIR ACCOUNTS, AND POST they can bring in sales to cleaners we will add them toREGULARLY. As a busy business owner or manager, you theprogram,saidRicardoGonzalez,aprogrammight be approaching this weekly duty with boredom, developer for DLI. (If youve been successful promotingor even dread. With the Effortless Social Media Program your business using a social media application otherfrom the Drycleaning and Laundry Institute (DLI), than Facebook, please let us know which one it is andhowever, you can say goodbye to the hassle of coming how it has helped you gain customers; we plan toup with interesting content on a regular basis. Let us do expandtheEffortlessSocialMediaprogramtoit for you!platforms other than Facebook once these have provenThe first step in utilizing the Effortless Social Media their marketing worth.) Further instructions on how toProgram is to sign up for one or more business pages get this ball rolling are available on DLIs website underon Facebook. (While youre at it, claim your business Online Marketing Video Series for DLI Members. Beon Google Maps and take control of its presence on sure to hold onto the username and password used toreview websites such as LinkedIn, TripAdvisor, Yelp, make social media accounts, since youll need them toAngies List, etc.) Signing up for a business account on grant DLIs team the privilege of editing your page. (TheFacebook will allow you to interact directly with your Drycleaning and Laundry Institute is dedicated to yourclient-base, tackling service issues openly and publicly as privacy and safety and will never divulge, share, orwell as rapidly disseminating information about sales reveal your private or sensitive information to a thirdand special events. Having a presence on social media party or parties. Editing privileges will not give us theallows business owners and managers to reach their ability to see, alter, or otherwise affect your privatecontinued on page 2826 FABRICARE'