b'FEATUREcontinued from page 26information such as username and password.) available for their customers. By signing up for theOnce youve set up your businesss Facebook page to Effortless Social Media Program, your page will beyour liking (making sure to double-check that all contact regularlyupdatedwithengaging,humorous,andinformation and operating hours are accurate), call DLI primarily drycleaning related material. Past posts haveat 1 (800) 638-2627 to sign up for DLIs Effortless Social included a history of drycleaning as well as internetMedia Program. After filling in the required information memesrelatedtothefield.Regularupdatesaresuch as your member ID number and company name, important because actively managed social media pagesoneofDLIsstaff-memberswillcontactyouwith are preferred by service providers over inactive ones, theinstructionsonhowtogiveourmarketingexperts latter getting passed over and left out of feeds.editing privileges on the page or pages. This service will The Effortless Social Media Program, which is free tonot interfere with any cleaner posting to their own members,helpsbusyshopownersandoperationsfeeds, Gonzalez said, meaning that each drycleaner will managers keep their businesses relevant in the digitalretain full control over the Facebook page of his or her age. A social media page that is updated regularly is onebusiness. You can also edit a post DLI adds and replace that gets visited regularly, which is important for anyit with your own version by clicking [the drop-down business that wants to stay fresh, and viable. menu]onthetoprightofeachpostandclicking To sign up for the Effortless Social Media program,[Edit].Youllbeabletopostupdatesandsales call DLI at 1 (800) 638-2627 for assistance.information as you see fit, and remove any post or postsyou dont want included on your page. Cleaners canadd their own sales or promotions, Gonzalez said, butthey never have to worry about having fresh content28 FABRICARE'