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Destroy Any Stain with DLIs New App Suit Jackets Production Poster POS Systems Take You Way Beyond the Counter JulyAugust 2015 POS Systems Take You Way Beyond the Counter CALL NOW FOR A QUICK UPGRADE 800-638-2627 Download DLIs app on the Apple App Store Android Verion coming soon and enter your Silver Gold or Premiere Member Number to unlock and use. AT ONLY 79MONTH SILVER IS OUR MOST POPULAR CATEGORY Two free analyses and reports on any items at DLIs Lab each year Free 247 access to the DLI Online Encyclopedia of Drycleaning Monday Morning Marketing weekly marketing e-news Monthly Heads Up for this Problem Garment alerts Free DLI Certification registration renewal Free Drycleaning Performance Evaluation test swatch report Free Laundry Performance Evaluation test swatch report Free Secret Shopper Telephone evaluation Discounts on nearly all other DLI services Plenty more DONT MISS THE APP OR ANOTHER ISSUE GO SILVER JULYAUGUST 2015 3 CONTENTS COVER FOCUS 12 Point-of-Sale and Beyond FEATURES 9 Attendance Up Nine Percent at Clean 2015 10 Making a Statement 15 DLIs App Helps You Destroy All Stains and Ease Customer Relations 18 Resistance is Futile Assimilate or Perish 20 Suit Jackets Poster 25 Easy Fixes can Save Big Bucks 28 How To Navigate Todays Entrepreneurial Landmines Without An MBA 29 Minnesota Chemical Company Celebrates 100th Anniversary DEPARTMENTS 5 Moment with Mary 6 Whats Happening 7 Recent Graduates 22 Industry Innovators TECHNICAL BULLETINS 31 Zippers Technical Operating Information - No. 455 English Spanish 33 Shrinkage of the Front Shirt Placket TABS - No. 455 English Spanish 35 Damage to Urethane Film TABS - No. 456 English Spanish 37 Calvin Klein Dress Not in Vogue - No. 112 18 hourlyproductionstan 12 Vol. 47 Issue No. 4 20 22 37 4 FABRICARE BOARD OF DIRECTORS DLI DISTRICT COMMITTEE MEMBERS Kathy Benzinger District One DCM Benzingers Custom Cleaners 716 649-6499 P.O. Box 761 Hamburg NY 14075 Richard Buddy Gritz CED District Two DCM Presto Valet of VA Inc. 703 998-6464 1623 Quaker Ln Alexandria VA 22302 Perry Bullard District Three DCM Fabric Care Center 803 632-3155 P.O. Box 549 Brunson SC 29911 Jeff Sitz District Four DCM City Cleaners 330 864-9722 1608 West Market St Akron OH 44313 Jess Culpepper CGCP District Six DCM Culpepper Cleaners Inc. 210 684-2231 5203 Callaghan Rd San Antonio TX 78228 Hilary Taylor District Seven DCM Continental Cleaners 801 359-4448 902 S 900 E Salt Lake City UT 84105 Bobby Patel District Eight DCM Kona Cleaners 949 646-5110 333 E 17th St Costa Mesa CA 92627 Joe Blaha Allied Trades DCM GreenEarth Cleaning 303 810-3508 51 West 135th St Kansas City MO 64145 Award of Excellence Awardee STAFF Publisher Mary Scalco Director of Communications Harry A. Kimmel III Designer Kathy Guido Fabricare Vol. 47 No. 4 ISSN 1084-6778 is published bi-monthly by the Drycleaning Laundry Institute at 14700 Sweitzer Lane Laurel MD 20707. 301 622-1900. All rights reserved. 2015 Drycleaning Laundry Institute. Written permission is required to reprint articles from this publication. The subscription price for Fabricare and The Journal of Drycleaning Laundry Institute is 65 a year to DLI members only. Periodicals postage paid at Laurel MD and at additional mailing offices. POSTMASTER Send address changes to Fabricare 14700 Sweitzer Lane Laurel MD 20707 14700 Sweitzer Lane Laurel Maryland 20707 301 622-1900 Fax 240 295-4200 ADVERTISING INDEX Advertising Information For information on advertising in Fabricare or to receive a current media kit or rate card call 1-800-638-2627. EZ Products International . . . . . . . . . 7 Eco Solv . . . . . . . . . . . . . . . . . . . . . . . 11 TransFirst. . . . . . . . . . . . . . . . . . . . . . 17 EZ Timers Manufacturing . . . . . . . . . 27 IWA Insurance . . . . . . . . . . . . . . . . . . 39 Enviroforensics . . . . . . . . . . . . . . . . 40 Can you tell what went wrong with this garment Find the answer on pg. 33. What went wrong Greg Myers President Southside Cleaners 863 688-4747 901 South Florida Ave Lakeland FL 33803 Dave Beatty CPD President-Elect Murrysville Cleaners 724 327-6400 3945 Old William Penn Hwy Murrysville PA 15668 Michael Nesbit Treasurer MW Cleaners 281 320-9807 230 Spring Hill Dr Suite 325 Spring TX 77386 Allan P. Johnson III Chair Peerless Cleaners 361 887-0005 3434 South Staples St Corpus Christi TX 78411 John Dallas District One Director Fabricare House Cleaners 781 337-4495 32 Pond St Norwell MA 02061 Martin Young District Two Director Youngs Cleaners 704 786-3011 340 Church St Concord NC 28025 Leland Waite District Three Director Waites Cleaners 251 473-4984 P.O. Box 7187 Mobile AL 36670 Gary Maloney District Four Director Nu Yale Glacier Cleaners 812 285-7400 600 E. Hwy 62 Jeffersonville IN 47130 Dennis Schmitt District Five Director Lindemans Cleaners 920 435-5345 1231 S Monroe Avenue Green Bay WI 54301 Michael Nesbit District Six Director MW Cleaners 281 320-9807 230 Spring Hill Dr Suite 325 Spring TX 77386 Brad Ewing CED District Seven Director Nu Way Cleaners 970 336-8883 P.O. Box 336952 Greeley CO 80633 David Suber District Eight Director Perfect Cleaners 310 470-0330 10531 West Pico Blvd Los Angeles CA 90064 Mary Scalco CEO Corporate Secretary Drycleaning Laundry Institute 14700 Sweitzer Ln Laurel MD 20707 W e all have a tendency to keep things the way they are especially if they are working fine. Its comfortable its easy and why compli- cate our lives if we dont have to But sometimes if you leave it the way it is you may find yourself left in the dust in the future. Thats why we introduced the DLI Stain Solver App. DLIs Encyclopedia of Drycleaning works well nothing the matter with it but we knew we had to do something different for our future to be successful and I must tell you the response has been overwhelming positive. If you havent downloaded the new Stain Solver App to your Apple device Android will be available later this summer give it a try I think you will be happy you did. I am telling you this not just to promote a great service from DLI but to get you to look at your own business and change it up even if it is not broken. You may have a fine healthy business with plenty of customers but take a good look at the profile of your customer. Are you appealing to that younger market As we all know todays young professionals do not dress like our older customers nor do they have the same values. You can decide for yourself whether its better or worse but I think you will agree it is different. So we all have to decide how to market and appeal to our up-and- coming customer base and change what may be work- ing today to make sure our business will be in demand in the future. Think Uber and the taxi industry. This may mean marketing differently delivering your product to them differently even changing your pro- duction to accommodate the clothes they are wearing. Our most popular seminar at Clean 2015 was How to Appeal to the Selfie Generation. Our job is to help you figure it out. In addition to the new Stain Solver App we introduce a program to help your business get set up on lineYelp Google Maps Google Placesall the venues your future customers look for you. Dont think its important Take someones especially a 20 somethings cellphone away from them and see what happens. Studies show 55 of us look for products online 67 say we wont buy a product after a bad on- line experience with the selling company. Mary Scalco JULYAUGUST 2015 5 Fix It Even If It Aint Broke MOMENT WITH MARY Yesterdays... Todays... and Tomorrows Customers 6 FABRICARE RECENT GRADUATE S FIVE-DAY CLEANING STAIN REMOVAL MAY 8 13 2015 The graduates proved their ability to remove tough stains after studying the chemistry and practice of stain removal. They also studied the structure of fabrics and weaves so they can avoid damaging garments in the stain removal process. An overview of the entire drycleaning process rounds out this concentrated course. FROM LEFT TO RIGHT Brian Johnson DLI Director of Education Analysis Michele P. Pagn Smith- sonian Institution Washington D.C. Sandra Sevier Lyons Cleaners Memphis Tennessee Ismael Vazquez Rytina Fine Drycleaners Sacramento California Sarah Kim Washington D.C. Byron Vivar Brothers Cleaners Laguna Niguel California. FIVE-DAY INTRODUCTION TO DRYCLEANING COURSE Next Class July 13-17 TEN-DAY ADVANCED DRYCLEANING COURSE Next Class July 20-31 Check out Resident-Courses for more information. JULYAUGUST 2015 7 WHAT S HAPPENING Meet the New Directors Regular Elections Ensure Vitality of 108-Year Institute District 1 Director JOHN DALLAS Fabricare House Cleaners Norwell Massachusetts Members in District 1 elected John Dallas as DLIs District 1 Director. He was initially appointed to the post to complete David Machesneys term so Machesney could serve as President. Dallas is proud of his career in the fabricare industry. I feel I have built a very good business that has a reputation for great quality honest business practices and positive community spirit he said. I am a leader in the Greek community and have helped a number of businesses get established. Dallas is the current President of North East Fabricare Association and has served on NEFAs Board for more than a decade. I look forward to continuing my long history of service to an industry that has provided very well for me and my family Dallas said. I look forward to making new friends relationships in the industry with my peers and learning more about the industry across the US. I am also interested in assisting DLI to be the leader in the industry. I feel DLI gives drycleaners the greatest opportunity to prosper grow and succeed. I want to be a part of that effort and help in any way I can. District 5 Director DENNIS SCHMITT Lindemans Cleaners CRDN Green Bay Wisconsin District 5 members elected Dennis Schmitt to the District 5 Director post. Schmitt started his drycleaning career in 1975 with Lindemans Cleaning in Green Bay Wisconsin working his way up to the spotting board. In 1987 he became Mr. Lindemanns parter he said. In 1988 Schmitt began teaching spotting classes in Wisconsin and continued to teach throughout the Midwest. In 1988 he was elected to the Wisconsin Fabricare Institute Board of Directors and continues to serve WFI. In 1998 Schmitt purchased Lindemans Cleaning. Currently we have five stores with a main plant and delivery routes Schmitt said. Schmitt served as WFI President for two two-year terms in 1999-2001 and again in 2009-2011. He also served as DLIs District Five Committee Member from 2006-2008. With relationships that I have formed through the years and people recommending my name to help with consulta- tions of the business I know I have the skills to help others enhance and even save their businesses Schmitt said. With these skills and my personal desire to help the industry leader DLI and nationwide dry cleaners I can help guide the drycleaning industry back to having a stronger future. Communication innovative ideas and persistence are needed to have new projections of the industry Schmitt said. My main goal would be to improve the reputation of the industry through education and communication. And my presence on the DLI Board will fill those needs. DLIs volunteer leadership terms provide the opportunity for advanced or seasoned veterans of the drycleaning community to take part in planning for and realizing the goals of the industry. Each year two of DLIs District Directors terms expire and members elect new cleaning professionals to fill their shoes. This year we welcome the return of John Dallas in District One and Dennis Schmitt in District Five. These gentlemen have contributed greatly to their home Districts served on their local state association boards and contributed to the worldwide cleaning community through DLI in various capacities. DLI also welcomes Kathy Benzinger of Benzingers Custom Cleaners in Hamburg New York as District 1 District Committee Member and Hilary Taylor of Continental Cleaners in Salt Lake City Utah as District 7 DCM. DLI DCMs are valuable members of DLIs leadership team who provide additional perspectives on industry trends and events. DLI is actively seeking volunteers to fill the District 5 DCM position Illinois Iowa Minnesota Nebraska North Dakota South Dakota Wisconsin. Please contact Mary Scalco at 800-638-2627 to volunteer for these exciting opportunities to contribute to the Institutes leadership. 8 FABRICARE DLI moved Legacy Lane to a more visible location so students and visitors alike will be able to view your support for the Institute. The move also opens up some space for new bricks. PLACE YOUR BRICK ORDER BY CALLING 800-638-2627 TODAY. DLIs BUY A BRICK INFORMATION A 100 Legacy Lane Brick 4 x 8 with 3 lines of inscription each up to 20 characters A 200 Legacy Lane Brick 8 x 8 with 6 lines of inscription each up to 20 characters A 2000 Legacy Lane Brick 16 x 16 array Call for details Add 75 to your brick purchase if incorporating a logo for the 4 x 8 Spaces and punctuation count as a character when calculating each line Space is limited. Please act now. Call DLI at 800-638-2627 to claim your space. LAY THE FOUNDATION FOR DLIS LEGACY YOURS FOR THE FIRST TIME IN 28 YEARS THE CLEAN SHOW RETURNED TO ATLANTA FOR CLEAN 2015 HELD APRIL 16-19 IN THE GEORGIA WORLD CONGRESS CENTER. It featured 437 exhibiting companies using 195400 square feet of booth space. Registration numbers show over a nine percent increase in attendance from Clean 2013 in New Orleans and there was approximately a 6 percent increase in exhibit space from 2011 in Las Vegas. Exhibitors and attendees alike were enthusiastic in their praise of the biennial trade show which remains the premier event for the textile care industry. Clean 2015 exceeded our expectations with huge crowds dynamic exhibits and the kind of education and networking that may only be found at The Clean Show said Brian Wallace Chair of Clean 2015 and PresidentCEO of Coin Laundry Association one of the Clean Shows five sponsoring associations. Judging by the positive energy in the hall the garment and textile care industry is thriving in 2015. The World Educational Congress for Laundering and Drycleaning the shows formal name attracts every facet of the textile care and textile rental services industry retail commercial coincard institutional and industrial laundering and drycleaning. It is the worlds largest exhibition of textile care products featuring working equipment. Clean 2015 drew in 11264 people. The list in- cludes people from all 50 U.S. states and 88 other countries. Approximately 33 hours of educational sessions were available at Clean 2015 including six sessions offered on the floor itself. Sessions were provided by four of the five show sponsors as well as one additional industry association. Many sessions overflowed to standing room only. Attendees were able to take advantage of all sessions valued at almost 10000 at no additional cost above the modest registration fee. Finally at a press conference during Clean 2015 the Show Sponsors shared details about upcoming Clean Shows. Clean 2017 will be held June 26-29 in Las Vegas and Clean 2019 will be in New Orleans. Thanks to the success of Clean 2015 the Clean Show will return to Atlanta once again in 2021. The Clean Show is sponsored by five national industry associations Association for Linen Management Coin Laundry Association Drycleaning Laundry Institute Textile Care Allied Trades Association and Textile Rental Services Association of America. Attendance Up Nine Percent at Clean 2015 195400 11264 437 88 50 33 6 4 1 CLEAN 2015 ISSION MISSION MISSION MISSION MISSION MISSION ION MISSION MISSION MISSION MISSION MISSION MIS ISSION MISSION MISSION MISSION MISSION MISSION ION MISSION MISSION MISSION MISSION MISSION MIS ISSION MISSION MISSION MISSION MISSION MISSION ION MISSION MISSION MISSION MISSION MISSION MIS ISSION MISSION MISSION MISSION MISSION MISSION ION MISSION MISSION MISSION MISSION MISSION MIS ISSION MISSION MISSION MISSION MISSION MISSION ION MISSION MISSION MISSION MISSION MISSION MIS ISSION MISSION MISSION MISSION MISSION MISSION 10 FABRICARE In a long history of looking at mission statements researchers and practitioners have almost universally acknowledged the value of a singular mission as a driving force for companies and yet have been inconsistent in advising what a great mission statement might look like. Ive been examining mission statements for the past two decades and have concluded that company efforts tend to fall into one of five categories The Well-Designed Mission Statement With this type of mission statement senior man- agement knows where its taking the organization and works with employees to keep it top of mind. KEYWORD Empowerment Employees have a tangible direction. The We Finally Have a Mission Statement Now Get Back to Work Mission Statement Its as if the company is saying This mission state- ment thing isnt very important. Just meet budget. We put this out for the public its full of words that no one can really disagree with. KEYWORD Embarrassment Ask these employ- ees about their mission and 20 percent can tell you what it is sort of but they will quickly admit that isnt what they do each day and it doesnt really matter. The Would You Consider a Vision Statement of Purpose or Overarching Goal Mission Statement For such companies specificity is clearly not their thing they just prefer to be vague. KEYWORD We loosely know what we want The Were Not Sure Who We Are But We Have Values Mission Statement For such companies As long as our employees honor these values we can do anything. KEYWORD Confusion Corporate assets in these companies are continually spent in an attempt to define the value concepts while the companies spend inordinate effort to examine all possibilities for growth. The Statements Might Restrict Our Options So We Have None Mission Statement These companies will do anything to make money increase market share andor grow the business. KEYWORD Desperation Company resources are poured into any possibility for growth. A mission statement has a unique ability to focus the efforts of every employee in the company if and only if it is designed well and is implemented with a singular focus that places it above all of the daily firefights at the company. We have found that doing good in the typical employees day is insufficient for the firm to truly set itself apart from the rest of its competitors. What one employee believes is good may exactly counter the efforts of another employees interpretation of good. On even a small scale this Making a Statement The What Why and How of Mission Statements By Chuck Bamford FE ATURE MIS- SSION MIS- SSION MIS- SSION MIS- SSION MIS- SSION MIS- JULYAUGUST 2015 11 creates a situation where everyone is working extremely hard and yet the business seems to constantly achieve only average returns. THE IMPORTANCE OF DIRECTION An organization of people exists to accomplish what the individual cannot accomplish alone. The most pressing issue that develops as the organization grows is one of coordination. As was pointed out many years ago by Henry Mintzberg in his definitive book on structuring organizations the issue of coordination is the continual struggle to get employee effort focused on the unique mission of the organization. Once you have figured out what constitutes the competitive advan- tages for the organization the implementation of that strategy the competitive advantages logically begins with a useful focused mission grounded in those advantages that every individual in the company can use to make decisions. Well-trained motivated employees absent an effective unifying mission will head in the direction they believe is best for the company. This may or may not align with the focus of the top management team. The culmination of all the studies completed in this area along with more than 20 years of assisting companies design effective mission statements has led me to the development of a five-point approach to creating an effective mission statement. These five points should drive the art of designing a quality statement. Five Keys to a Great Mission Statement SHORT Does it fit on a coffee mug SIMPLE Its something everyone in the company can learn and understand. DIRECTIONAL It guides every individual in the company every day. ACTIONABLE It tells everyone exactly what the company does and what it does not do. MEASURABLE You must be able to develop a metric for every part of the statement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reated by industry professionals for industry profes- sionals Arbelsofts CleanMax offers comprehensive up- charges in 32 categories ensuring that operators always charge the right amount for the work performed. Clean- Max also offers fast ticketing and a sleek touchscreen mon- itor that saves space. The company has optimized the CleanMax interface over the years based on user feedback and the system supports bar-coded tags and all major automated conveyor systems. Phone 877-939-1212 Web CLEANEZ TECHNOLOGIES Cleanez Technologies answers operators problems by offering the tools they need to track garments with speed and accuracy. The systems scalable setup can adapt to all areas of the business including drop-off mark-in delivery production assembly and the back office. Cleanez helps cut production costs and cash leaks by making workers accountable and consolidates store information into a central location offering custom reports via Microsoft Office and QuickBooks to help manage and market the business. Phone 800-CLEAN-34 Web CLEANER BUSINESS SYSTEMS SHAH CORP. Drycleaners looking to improve productivity and in- crease profitability can look to Cleaner Business Systems a point-of-sale solution thats designed to increase busi- ness cut costs and improve service. Cleaner Business Sys- tems offers a full complement of advanced features Point-of-Sale and Beyond Compiled by Ian P. Murphy The point-of-sale POS computer systems available to drycleanersnolongerstopatticketing.Keepingupwith technologicalcapabilitiesandcustomerdemandsthey now offer complete functionalities that go beyond the counter onto the production floor out into the streets and into the world to help operators run their busi- nesses more efficiently and realize greater profits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including complete invoicing functions PCI-compliant credit card processing route management inventory con- trol automated assembly and conveyoring and a host of marketing functions. The system offers reliable hardware and software plus live tech support drycleaners can start improving the bottom line at system startup. Phone 952-641-3000 Web CLEANSUITE SOFTWARE CleanSuite first set out to create a superior POS soft- ware solution in 1993 today drycleaners of all sizes worldwide use the full-featured system to save time and money on routine functions while increasing profits by segmenting and targeting customers via database market- ing. The system also handles route and hotel services and offers a full slate of reports so operators can stay on top of business functions. CleanSuite prides itself on friendly ongoing customer service and offers upgrades free of charge to ensure that every operator can take advantage of its latest functionalities. Phone 888-727-4564 Web COMCA SYSTEMS INC. For more than 25 years Comca has brought dryclean- ers the latest technology offering comprehensive software packages that can be customized to suit any drycleaners needs. The system can handle automated e-mails route services accounts receivable bar-code labels drop stores and automated assembly in addition to ticketing and in- voicing. Comca also offers a free app for customers use on Android and iOS mobile devices and recently released its Dry Cleaners Mobile POSa complete point-of-sale system that runs on Android tablets. Phone 813-996-5922 Web COMPASSMAX MAINELINE TECHNOLOGY GROUP Maineline Technology Groups state-of-the-art software system is one of the most complete solutions available for any drycleaner hoping to meet customers changing needs. Compassmax offers hundreds of options that allow operators to manage and grow their businesses including unlimited customer histories automated e-mail templates multiple-store capabilities personalized menus custom reporting loyalty programs data mining credit card processing and much more. Compassmax also supports heat-sealed garment labels wireless scanners automated assembly systems and route and restoration services. Phone 800-354-2525 Web COMPUTER CONNECTIONSWINCLEANERS WinCleaners point-of-sale management system is equipped with a touchscreen input and an easy-to-use interface making it easy to run a drycleaning business. Operators can pick from more than 300 options to cus- tomize the system to their needs including multiple-store management order tracking automated assembly credit card processing and routes. The system also offer a QR- coded keytag to encourage customer loyalty. Phone 856-770-9898 Web COMPUTER SYSTEMS INTERNATIONAL CSI More than 5000 operators use CSIs drycleaning and alterations software which employs a touchscreen inter- face and intuitive layout to speed training times and front- counter processes. CSI can also be used to manage coin-op facilities and offers garment tracking with all major automated conveyor systems. An app allows cus- tomers to make payments via smartphone and CSI issues text or e-mail order-ready notifications. The system offers PCI-compliant payment processing and a cloud-based hosting option that can protect sensitive data from flood fire theft or accidental erasure. Phone 888-836-7274 Web DAJISOFTDRYCLEAN PRO Since 1995 DryClean PRO has helped thousands of drycleaners meet market demands and its latest version DryClean PRO Enterprise DCPe can help operations achieve even higher profitability. DCPe is a full-featured software package that handles front-counter functions as well as back-office reporting plus everything in-between. DCPe also offers numerous marketing and e-mail func- tions to boost the bottom line by targeting new cus- tomers top customers lapsed customers and route customers and keeps credit card numbers on file and en- crypted for superior payment processing. Phone 888-325-4763 Web DCCS DRY CLEANING COMPUTER SYSTEMS For more than 30 years DCCS has offered software with hundreds of labor-saving and cost-cutting features. DCCS aids drycleaners in customer retention customer relationship management CRM e-mail and text mes- saging and PCI- and EMV-compliant credit card pro- cessing. It offers a mobile app and integration with HMC Metalprogetti White and Quicksort conveyors as well as automated baggers and lockers. DCCS also handles restoration route and hotel services and offers the CA SORT assisted-assembly system and advanced bar-coded heat seal labels. Customers can get started on a turnkey DCCS system at a surprisingly affordable price. Phone 610-275-6090 Web 000101100110011000010 010000010011000101100 110000111100000011001111000011110000111100 000101100110011000010 000011110000111100000000110000000000110011 111000000111111000000000111000111111000000111111000000111111000 000111000000000000000111000000111111000000000111000111111000000 001100110000100000101 000101100110011000010 010000010011000101100 100110001011001100110 000101100110011000010 001100110000100000101 100110001011001100110 010000010011000101100 001100110000100000101 0110001011001100110000100 0000100110001011001100110 00111100000011001111000011110000111100000000110000 0110001011001100110000100 11110000111100000000110000000011000011110000001100 000111111000000000111000111111000000111111000000111111000000000000111000000 00000000000011100000011111000000000111000111111000000111111000000111111000 1100110000100001001100010 0110001011001100110000100 0000100110001011001100110 0110001011001100110000100 0110001011001100110000100 1100110000100001001100010 0110001011001100110000100 0000100110001011001100110 1100110000100001001100010 14 FABRICARE DIAMOND COMPUTER SERVICE Diamond helps operators take control of retail operations and inventory with its thrifty Magic Touch POS system. The touchscreen system manages inventory pricing specials and employees while helping build customer loyalty. Diamond also offers tag printers heat- seal equipment and credit card processing terminals and support as well as website-creation services. Phone 847-550-6770 Web EASY PLUS INC. Easy Plus launched in 1999 and now has dealers nationwide. Providing hardware and software solutions for more than 7000 drycleaners and other businesses the company focuses on the client offering an easy-to-use interface and exceptional customer support. In addition to its top-of-the-line hardware and Clean Touch software Easy Plus also offers complete credit-card processing solutions. Phone 877-248-3684 Web FABRICARE MANAGEMENT SYSTEMS Since 1999 Fabricare Management Systems has offered user-friendly economical software and hardware solutions to drycleaners and laundries. Its Fabricare Manager POS offers a robust set of features that work equally well for single stores multiple locations or large chains including PCI-compliant debit and credit card process- ing. The system also offers advanced email tools route management options loyalty programs thermal printers and much more. Phone 888-299-9493 Web GLOBAL BUSINESS SYSTEMS Global Business Systems SMART point-of-sale system helps operators take control of their businesses with com- plete seamless accounting functions sales reporting cus- tomer relationship management tools employee controls and more. Fully customizable the SMART system offer laser scanners and bar code labels to control inventory and includes a range of upcharges that can boost the bot- tom line as much as 20. Easy to learn and use SMART also integrated with surveillance equipment to enhance store security. Phone 800-717-2507 Web LIBERTY COMPUTER SYSTEMS Libertys Touch Control POS is designed to be easy for counter personnel to learn and use yet powerful enough to handle everything a growing business needs. Touch Control can communicate with customers via e-mail with customizable templates or through its iDryClean app for iOS and Android systems. In addition to ticketing and in- ventory Touch Control supports route management PCI- compliant credit card processing bar-coding automated assembly and more. Phone 919-651-0937 Web PROFITMAKERPERSONAL TOUCH SYSTEMS Launched in 1983 Profitmaker offers complete pack- aged systems and la carte options to make its solutions effective for any size drycleaner right out of the box. Ticket writing has never been simpler or more accurate and keeping in touch with customers has never been so easy or economical. Profitmaker also tracks inventory and production manages accounts and routes and offers full reporting capabilities so operators can analyze sales optimize production and increase profits. Phone 800-950-6767 Web SCANQ ScanQs Enlite is more than a cash registerits a full- featured POS system that helps manage ticketing billing garment tracking and pickup and delivery for operators with single or multiple stores. Enlite also collects data that can be used in reporting to ensure customer satisfaction as well as in marketing to target promotional e-mails issue order-ready notifications and mange loyalty programs. Phone 866-722-6701 Web SPOT BUSINESS SYSTEMS Since 1991 SPOT has continuously updated its pow- erful point-of-sale system to help drycleaners of all sizes deal with day-to-day problems as well as launch their busi- nesses into the future via e-commerce. Assisting operators at the front counter on the production floor and on routes and restoration jobs SPOT offers in incredible array of features such as advanced production controls detailed reporting and customer retention functions and comprehensive customer service features such as text notifications all in an enterprise-class configuration. Phone 801-495-1200 Web Ian P. Murphy is a freelance writer and editor based in Chicago. He served as the editor of American Drycleaner magazine from 1999-2011. COVER FOCUS Institutes newest member benefit offers complete spotting strategies for hundreds of common stains plus a range of technical bulletins JULYAUGUST 2015 15 FE ATURE DLIs App Helps You Destroy All Stains and Ease Customer Relations By Ian P. Murphy DURINGTHE 2015CLEAN SHOWIN ATLANTA IN APRIL DLI DEBUTED ITS LATEST MEMBER BENEFITA MOBILE APP OFFERING STEP-BY-STEP INSTRUCTIONS ON REMOVING COMMON STAINS INFORMATION ON PROBLEM GAR- MENTS AND MORE. Now available for iOS mobile de- vices with an Android version coming soon the app is yet another added value of membership. The DLI app won raves from Clean patrons and has been downloaded about 500 times since the show. Peo- ple are happy with it and were excited says Jon Meijer DLIs membership director. Its a product thats designed to strengthen the package we offer to members at no ad- ditional cost. Its a benefit thats hard not to like. SOLVING FOR HUNDREDS OF STAINS Designed for use by staffers in the back of the plant and at the front counter the apps most distinctive fea- ture is the Stain Solver an easy-to-use comprehensive guide to the techniques required to remove hundreds of common stains. DLI typically works with the owners or managers of plants but we never really have any interaction with the staffthe people pressing and removing stains says Ricardo Gonzalez who built the app as DLIs web devel- oper. The idea was to create something that would be useful to them while theyre working in the plant. What we are trying to do is get deeper into organiza- tions adds Mary Scalco DLIs CEO. We frequently know the owner of the store but we wanted something employees would have access to readily at the spotting board so they can get the training they need when they need it. The Stain Solver offers a selection of more than 40 staining substances grouped into Beverage Food Pets Oils Cosmetics and Personal categories. It cross- references users stain selections with 17 base fabrics including angora metallic mohair and Spandex in addition to cotton and woolto produce complete stain- removal instructions. App users simply pick the stain type substance and base 16 FABRICARE FE ATURE fabric and get step-by-step directions on removing it. A staffer might pick Beverage from the first menu for example Wine from the second and Acetate from the third and the following screen automatically generates instructions. Step 1 Flush the stained area with steam or water the instructions say for the sample stain. Step 2 Apply a neutral synthetic detergent to the stained area and work the spotting agents into the stain with a bone spatula or lightly tamp with a stain removal brush to break up the stain and so on. The most difficult part is that you could write volumes on stain removal Scalco says. We had to design the app for the device youre using. You have to know some basic skills otherwise it would be 20 pages longand nobody is going to scroll through that. DLI is already updating the Stain Solver with Spanish- language instructions more staining materials and other features. By the end of this year we plan to incorporate video of Brian Johnson DLIs director of education doing these steps so that people can visualize what theyre doing Gonzalez says. EASING EXPLANATIONS AT THE COUNTER DLI has also incorporated archives of its popular Tech- nical Analysis Bulletin Service TABS into the new app to explain potential garment failures and other problems that can occur in processing to customers with questions and complaints. People love the TABS section so we decided to incor- porate that into the app as well Gonzalez says. We want this to become a regular part of the drycleaners life thats how we wound up choosing TABS and the Stain Solver. We wanted to deliver many benefits and services and create an app that helps them succeed on a daily basis. All TABS appearing in the app have been checked for accuracy updated and rewritten when necessary he notes. And if the first two functions of the app dont answer every question theres an additional option at the bottom of the screen a Contact button members can click to call or e-mail directly from their tablet or smartphone. Operators and employees who have tried the app are excited about it Gonzalez says. I cant believe the response. They dont always have access to a computer. They can just pull their phones out and open the app. You want to give the members what they need and I think we nailed it with the first version of the app. ON-THE-JOB TRAINING Houston-based MW Cleaners is testing the app in two stores. I dont know how you could get the interface to be much simpler says Mike Nesbit company president and DLI treasurer. If we have a stain weve identified and theres a question whether to go at it on the acid or alka- line side its easy to come up with the answer. Paper stain-removal charts tend to get worn and thrown away he notes but the app is not going to disappear. And following initial download and log-in it can be used with- out an Internet connection untethering employees from stores point-of-sale POS systems or networks. We can put it on peoples phones and the information is there Nesbit says. The great thing about smartphones is that they make you smarter. My partner and our General Manager Brad Ewing told me about the app before it was announced at Clean 2015 says Jim Nixon operator of Nu-Way Cleaners in Greeley Colorado. I immediately shared it with our plant manager Emily Dempsey and we introduced it to one of our stain-removal trainees Rachel Myers who was quite impressed. I think her actual comment was Wow way cool Nu-Way now uses the DLI app at the main plant to assist in stain removal and at several dry stores to help explain problem garments to customers with complaints or questions. I find it inspiring that DLI has gone this direction Nixon says. For the young people in our plants iPhones are their life so theres no learning curve. TAKING TECHNOLOGICAL LEAPS The app is the first tech tool DLI has released since the Encyclopedia of Drycleaning Online debuted in 2011. We are actively moving DLIs technological level up to todays standards said Gary Maloney the operator of Nu Yale Glacier Cleaners in Jeffersonville Indiana who helped spearhead app development as DLIs District 4 Di- rector and chairman of its Technology Committee. Our goal was to make it essential he says. Even at the counter if someone asks you a question you can pull up the TABS and show it to them or email it to them. If youre spotting in the back you can pull it up and say Heres the fabric and the stain. Its a quick reference and you can use it without going to the computer. I talked to some people who have used it and they are impressed. Its very effective and easy to use. In addition to Spanish-language stain-removal instruc- tions DLI will launch an Android version of the app by I find it inspiring that DLI has gone this direction. For the young people in our plants iPhones are their life so theres no learning curve. Jim Nixon owner Nu-Way Cleaners Greeley Colorado JULYAUGUST 2015 1717 fall. We are also adding a print feature Meijer adds in response to member requests. This app is just the first of many things in development to help members. Next up are an app to assist with garment analysis as well as webinars exploring new-media marketing topics such as how to use Facebook LinkedIn and Google AdWords to promote a business. As an association we want to add new members and strengthen our current memberships Mei- jer says. We want to keep making members happy and we have to introduce new products to do it. Access to the DLI app is included free of charge with Silver Gold and Premier memberships and occasionally as a one-month free trial to show drycleaners how easy it is to use. Its one of those things thats very intuitive Scalco said. We believe its a really good product and you will think that its well worth your membership in the association. Sometimes what I think might be a good service and what members think is a good service are two different things Meijer adds. This time the members told us You know what You hit it on the head with this one. Were keeping DLI relevant and making memberships more valuable Maloney says. If we can offer the right products we can convey that it is essential to belong. Ian P. Murphy is a freelance writer and editor based in Chicago. He served as the editor of American Drycleaner magazine from 1999-2011. FE ATURE Wow way cool Rachel Myers Stain Removal Trainee Nu-Way Cleaners Greeley Colorado 18 FABRICARE FE ATURE MARKETING TO GENERATION Y OR THE MILLENNIAL GENERATION HAS BEEN THE TOPIC OF CONVERSATION FOR QUITE SOME TIME NOW BUT IT HAS BECOME MOST IMPORTANT TO DRYCLEANERS DURING THE PAST FEW YEARS AS GENERATION Y TURNS 30 THIS YEAR. For the next 25 years they will become more and more relevant to us until 2040 when GenY begins to turn 55 and be- come poorer and poorer drycleaning customers. The sweet spot is 35-55 years old. Most of our customers fall within that age group. Sometimes I feel like a crusty old baby-boomer stuck in his ways. I like to interact with the people I know in person. I like to patronize local businesses. I like restau- rants where everybody knows my name. Facebook lacks this sort of interpersonal contact by design. I am very tech-savvy but I never wished for technology to run my life or replace friendships. Once I establish a relationship with a vendor or provider or any type of business it is very likely that I will return if I am satisfied. I will not seek out a similar a competitor for the sake of a lower price or some other superfluous come on. If someone has earned my business I will be loyal. So then we hear about how the Millennials like to do business on their cell phones. They relish the faceless Facebook type interactions. It reminds me of when ATMs appeared. I used them for deposits only for more than 20 years. Therefore I saw them as an extension of customer service not a replacement for it. When drycleaning lock- ers came about I was at first intrigued and then put off. Why would you manufacture a way to not deal with your customers Turn the page. My first grandchild was born on October 13 last year. I was on an airplane. I picked up my phone and sent flow- ers to my daughter-in-laws hospital room. While I was at it I bought an airline ticket for an up- coming trip. When I landed in San Francisco my client called to say he was tied up in a meeting. He asked me to Resistance is Futile Assimilate or Perish The 1980s Called They Want Their Customer Service Back By Don Desrosier JULYAUGUST 2015 19 rent a car and meet with him in the morning. No prob- lem. I promptly pulled up and picked out a car. Done. I was at Home Depot to pick up a rather obscure 1.25 item. I had no clue where to look. I tried aimlessly walk- ing about. Not a single employee in sight. It was very frustrating. I felt like a blind man trying to draw with an Etch-a-Sketch. I picked up my phone. I found a Home Depot app and downloaded it. Still no employees in sight I typed in the item I wanted. It led me directly to the item in the store. Bam Had I found an employee I feel cer- tain they would not have known where this item was or found it that quickly. I zipped by a billboard a couple of years ago for a local car wash. 19.95 per month for unlimited car washes. Love it I was so excited when a car wash near my home began offering the same service. I became and remain a customer. I love the convenience. No cash involved its an invisible transaction. I cannot remember the last time I went to a ticket counter or gate counter to pick up a boarding pass. I have been checking in online for probably ten years and now I use my watch as a boarding pass as if using my phone wasnt cool enough. When ApplePay was announced I could hardly wait to try it out. Ultra convenient. If you want to make an im- pact with your customers as a trendsetter be the first per- son in town to use ApplePay. I shamefully admit to eating at McDonalds much more often maybe 5x since I can pay with ApplePay. I can maintain all I want that I prefer to interact with a human being and scoff at the way that business trans- actions are now conducted. I can act like an old man and pretend there was nothing wrong with the old-fashioned way. But the truth is whether you like the idea of lockers and your order is ready text messages or not they are here to stay and they are indeed better than the old ways. I can be in denial about wanting to interact with peo- ple but Im just like the Millennials and their way is the way of the future. You may not be eager to adopt their ways but in fact if youre like me youre using the new and improved ultra-convenient ways more and more every day. Some have said that drycleaning is different because if there is a problem a customer must be able to interact with you. This may be true and I agree completely. But look at it this way if you save money on customer serv- ice labor dont pocket it. Invest it in your company in the way of improved quality and presentation. This will work in your favor in two ways. First you will have a better product that will always help to improve your brand and secondly you will attract more customers who embrace the new technologies for enhanced customer service - cus- tomers like me. Don Desrosiers has been in the drycleaning and shirt laundering business since 1978. He is a workflow engineer and a management consultant who provides serves to shirt launderers and drycleaners in the United States Mexico and western Europe through Tailwind Systems. He is a member of the Society of Professional Consultants and the 2001 recipient of DLIs Commitment to Professionalism Award. He can be reached at 186 Narrow Avenue Westport MA 02790 or at his office by fax 508 636-8839 by cell 508 965-3163 or e-mail at He has a website at FE ATURE Potential customers are trying to find you online. Are you visible and does your company look good online hourlyproductionstandards plainjackets cottonlinenjackets Piecesperhour24 15-18 Steamairfinisherutilitypress threepuffsandsteamiron Aboveplusgridplatehead coverondrycleaninghot headpresssleeveboard Drycleaning international Institute Laundry Drycleaning international Institute Laundry 22 FABRICARE SNELL WILMER LLP Cleaning Up Snell Wilmer launched in 1938 when Frank L. Snell Jr. sought a partner to share his mounting workload and success. He asked the three members of the Maricopa County Arizona Superior Court to identify the best trial lawyer in the state and they unanimously named Mark Wilmer. The two lawyers initial conversation went so well they became partners without even working out financial terms. The firm added three more partners after World War II making its name the cumbersome Snell Wilmer Walsh Melczer Beauchamp which was soon shortened to Snell Wilmer. At the same time Joseph T. Melczer Jr. became Arizonas tax and estate planning bar and began serving clients such as John Wayne and Barry Goldwater. Throughout the 1960s and 1970s Snell Wilmer grew in size and prominence. Wilmer continued to build his reputation as a trial lawyer while Snell helped clean up the corrupt political system in Phoenix to spur new growth in the region. In the 1980s the firms market share increased during a period of contraction thanks to its conservative fiscal management. Since 1990 the firm established new offices in Los Angeles and Orange County California Las Vegas and Reno Nevada Salt Lake City Utah and Los Cabos Mexico. Now home to more than 400 attor- neys Snell Wilmer is still dedicated to quality client satisfaction and service whether managing a big merger or providing expert counsel on environ- mental regulations before the Environmental Protection Agency EPA and other federal agencies. Snell Wilmer is well-versed in the Resource Con- servation and Recover Act RCRA Occupational Safety and Health Administration OSHA and other statutes and agencies affecting drycleaners as well as reporting requirements covering air quality water quality and hazardous wastes. For example the firm helped the owner of a Chicago drycleaning plant obtain a no further action NFA release from the Illinois Environmental Protection Agency IEPA on a perc contamination cleanup ultimately winning approval for its residential redevelopment. The drycleaning industry in America has never been driven by just one company or just one operatorwidespread innovation and the entrepreneurial spirit keep it going. But inside this highly individualistic industry many companies stand out as forces that have contributed greatly to drycleaning through all of its changes and challenges in the past present and future. These are just a few of the companies that evolved alongside the industry and helped it survive and thrive along the way. These are Industry Innovators. IndustryInnovatorsBy Ian P. Murphy Special to Fabricare FE ATURE JULYAUGUST 2015 23 GENESIS ENGINEERING REDEVELOPMENT Ensuring Compliance Founded in 1989 as North State Environmental Dynamics NSED Genesis Engineering and Redevel- opment GER is a full-service environmental and engineering consulting firm thats committed to pro- viding quality service to its clients. GERs resources allow it to solve complex technical problems it says and exceed client expectations. GER maintains a multidisciplinary team of experts including environmental mechanical and civil engi- neers geologists hydrogeologists biologists toxicolo- gists chemists environmental scientists database specialists and other professionals. Each supports GERs extensive experience in environmental engi- neering environmental management and compliance and brownfields redevelopment and real estate. With offices in the Midwest and on the West Coast GERs qualified personnel get involved in projects from start to finish. GER works with municipal commercial and industrial clients to develop environ- mental compliance strategies that strengthen opera- tional efficiencies help meet regulatory requirements and enhance overall environmental performance. Coping with expanding environmental laws regula- tions procedures and requirements to maintain compliance and minimize liability can be a burden. GERs expertise eases that burden with cost-effective auditing services that can help any company satisfy local state and federal regulations covering hazardous waste air quality permitting industrial wastewater and other requirements. GER can also help drycleaners and launderers establish a baseline by reviewing and assessing all relevant data including applications permitting construction histories hazardous waste management practices emissions monitoring information regulatory reports and operational data. Working together with each client the company will help ensure everything is done by the book. GURTLER INDUSTRIES INC. Quality at Lower Cost Gurtler Industries opened more than 40 years ago and has since become a leading manufacturer of specialized laundry chemical products. Still family-owned and -operated the company boasts a team of experts who can satisfy the demands of even the largest laundries with innovative technology and superior service. Headquar- tered in South Holland Illinois the company has offices and distribution points across North America. Gurtler offers a range of competencies including research and development quality control warehousing and distribution and field service. Laboratory specialists are committed to developing advanced product lines for the commercial laundry industry to enhance wash performance reduce costs and keep wash aisles running effectively. Gurtler can also develop custom-made products to suit clients needs. The company says that consistency is key to superior performance and sends samples of every batch of chem- icals to quality control chemists for review. It recognizes a responsibility to produce environmentally safe laundry products including the geLINE of low-temperature products which meet the U.S. EPAs Safer Detergent Stewardship Initiative SDSI for improved biodegrad- ability and resource conservation. Gurtler employs technology to maintain inventories at its locations coast-to-coast ensuring availability of all products including its Power and Pulse lines of detergents and additives. Computers help expedite orders and print any pertinent regulatory information right on the labels. Gurtler also builds advanced injection systems for the commercial laundry industry and its representatives will work to monitor the production process to ensure that workflows reach peak efficiency. Trained to implement the most cost-effective technologies in the laundry industry they guarantee consummate quality at the lowest possible cost. VICTOR KRAMER CO.CROTHALL LAUNDRY SERVICE Bringing Management In-House Based in Oceanport New Jersey Victor Kramer brings quality efficiency and financial benefits to more than 1000 customers since 1939 by helping them manage their in-house laundry operations. The linen and laundry management consultant has designed built modernized and managed laundries for hospitals hotels businesses and governments throughout the world. continued on page 24 FE ATURE With decades of experience Victor Kramers team of experts will develop a plan to ensure that its customers can always produce enough quality linens at an afford- able cost. Now a division of Crothall Laundry Services Victor Kramer can also help finance a new linen program or laundry if a client requires it. Victor Kramer is not allied with any particular equip- ment or chemical supplier it prides itself on making investment decisions that it deems best for each customernot for a preferred vendor. The company is so confident it can help laundries produce higher- quality linens at a lower cost it guarantees its results and outperforms the industry in growth and customer satisfaction. Today Victor Kramer is building or managing laundries for more than 20 luxury hotels including the Tribeca Grand Hotel and Four Seasons New York N.Y. the Cambridge Beaches Hotel Bermuda the Atlantis Resort Paradise Island Bahamas the Mission Inn Riverside California and seven Ritz-Carlton locations. It also handles laundry operations for many prominent hospitals clubs and other businesses throughout North America and the Caribbean. Victor Kramer defined new quality standards intro- duced more efficient operating procedures and installed modern equipment said Bob Jeremiah vice president of the Colonial Williamsburg tourist attraction after outsourcing laundry management at its five-star Williamsburg Inn to Victor Kramer. Drycleaning and uniform processing were stream- lined. Shortages and quality concerns became increas- ingly rare. Despite some early and understandable nervousness the laundry staff responded positively to the training and support the company provided. Productivity rose reducing costs even while quality increased. Ian P. Murphy is a freelance writer and editor based in Chicago. He served as the editor of American Drycleaner magazine from 1999-2011. continued from page 23 FE ATURE 24 FABRICARE HERE WE COME DLI OFFERS A SPECIAL ROUTE COURSE WITH JAMES PEUSTER The Route Pro Richmond Virginia August 12-14 LEARN MORE AT WWW.DLIONLINE.ORGROUTES OR CALL 1-800-638-2627 JULYAUGUST 2015 25 FE ATUREFE ATURE WE SHOULD ALL BE AWARE OF HOW RISING ENERGY AND SUPPLY COSTS CONTINUE TO GNAW AWAY AT THE BOTTOM LINE. Controlling these costs have never been more vital to a successful operation yet many maintain the same outmoded attitude towards waste as when sol- vent filter cartridges natural gas etc. cost a fraction of what they do today. Over the next several issues well con- sider simple inexpensive methods to minimize operating costs. Well focus on steam systems and drycleaning ma- chine operations. THE UBIQUITOUS STEAM TRAP theyre everywhere theyre everywhere Firing your boiler and distributing the steam throughout your plant is a major operating expense. It is can also be the most wasteful. Living in that steam distribution sys- tem is an almost invisible device most pay no attention to called a steam trap. Amazingly simple and durable they can however be costing you a small fortune Steam traps are not passive devices. Like any machine traps have moving parts that will eventually fail. According to the Department of Energy In steam systems that have not been maintained meaning checked for faulty traps for 3 to 5 years between 15 to 30 of the installed steam traps may have failed. In systems with a regularly scheduled maintenance program leaking traps should account for less than 5 of the trap population. To corroborate visit the Department of Energy web site at steam1_traps.pdf The average package plant without shirt equipment has between 15 and 20 traps. Add another 10 traps for shirt equipment and youve got 25 to 30 traps. In best case scenario there are at least 2-4 faulty traps depending on the size of your plant at an annual cost of at least 700 per faulty trap to corroborate visit the Armstrong trap web site at www.armstronginterna- tional.comsteam_loss. Do the arithmetic and youll see that you are wasting in the thousands of dollars each year in energy costs due to this easily-rectified maintenance problem. The following a list of the most common symptoms of failed steam traps 1. A trap stuck shut or partially shut it is simple to diagnose. The equipment that it is associated with eit her will not heat up at all will heat up very slowly and Easy Fixes can Save Big BucksBy Bruce Grossman Industry Consultant 26 FABRICARE FE ATURE not maintain heat or in the case of live steam buck or head steam puff irons or hand irons spotting boards will shoot amazing quantities of water and then very wet steam. 2. Heavy and continuous plume of white steam venting from your return tank generally seen on the plant roof it is an indication of trap open failure. Ordinarily you will see puffs of almost transparent steam coming from the return tank vent. 3. A very hot return tank with the boiler feed return pump running continuously or not able to push feed water into the boiler at all is possibly caused by trap open failure this situation could also indicate other boiler problems. 4. Equipment sensitive to steam pressure like stills not reaching pressure yet the trap is hot. You will notice this by very slow distillation. Possible cause is a trap open failure 5. A spike in fuel costs not in keeping with increased boiler running hours possible cause is trap open failure. Okay you say but how do I find these faulty traps. Well heres where it can get a bit tacky. Lets take a look at the different diagnostic methods for detecting faulty traps that are practical for the drycleaning industry. These would be listening devices including the ultrasonic type optical sight glass monitoring and temperature measure- ment across the trap. All of these can give an indication of flow. However each can become inaccurate as system con- ditions change. Noise levels vary with disturbance from adjacent traps and condensate volume. Interpretation of signals is often difficult even for experienced operators. The following is a list trap testing devices the pros and cons of each type of device 1. Sight glasses Are not portable and the cost is relatively high to install on every trap in the plant. They offer a type of solution especially the combined sightcheck valve that gives a visual indication of flow plus a non- return facility however glasses must be installed on each trap and require continuous dust removal and monitoring for leaks to be useful. Repair or replace them occasionally. 2. Stethoscope listening rod or ultrasonic trap tester Are portable. However ultrasonic testers are expensive and require a high degree of operator training. This device detects and converts sound with a frequency above the range of human hearing generated by a leaking trap into audible sound. In the hands of a trained and experienced operator the ultrasonic tester can be used to good effect but in the hands of a novice it is easy to draw a wrong diagnosis such as a false positive. In this case a normally operating trap would be considered faulty. 3. Temperature measurement devices including pyrometers and non-contact infra-red sensors Are portable and the cost is low virtually no training is required. Tempera- tures are measured at the inlet and outlet of the trap. If the difference between these temperatures is less than pre-defined limits the trap is deemed faulty the limits depend on many factors including trap type. The downside to this method is that it is difficult to obtain accurate temperature readings and the arithmetic must be done quickly due to normal temperature fluctua- tions during trap operations. Also since condensate and steam coexist at the same temperature in the same system adjustments need to be calculated in order to compensate for this flash steam effect otherwise in- accurate conclusions may be drawn as to trap condi- tion false negative faulty traps are considered good. Bruce Grossman is the Chief of RD for EZtimers Manufacturing. EZ- timers is the manufacturer of the new RETURN TANK SENTINEL a won- derful device essentially ends lost production by boiler shut down caused by most boiler return pump failures. The Sentinel controls both the level replacing that ancient and problematic ball-float valve and temperature of the water in your boilers return tank preventing return pump failure caused by high return tank water temperature. In addition steam trap failure detection check valve per- formance monitoring and precise boiler compound dosing is accomplished by the RETURN TANK SENTINEL controller. The SAHARA and DROP IN THE BUCKET line of high purity separator water misterevaporators the TATTLER steam trap tester are also part of our EZtimer product line. See our Ad in this issue and for further information on EZtimers products visit www.ez- Please address any questions or comments for Bruce to bruceez- or call 702-376-6693. 2015 by BRUCE GROSSMAN all rights reserved under International and Pan American copyright conventions. JULYAUGUST 2015 27 NOW YOU CAN SHARE YOUR PRIDE IN YOU DLI MEMBER- SHIP WITH YOUR ENTIRE STAFF AND SHOW IT TO YOUR CUSTOMERS. DLI partnered with Lands End to offer their entire product line with embroidered DLI logos. Simply visit httpbusiness.landsend.comstoredli and browse their selection. Click Apply Logo to add DLIs logo to any item. Then check out and pay as you would on any other online store. DLI does not receive compensation for this program. We merely wanted to make the logo available so members could include the embroidered logo on a wide variety of shirts bags or other items. Show Your Pride in DLI Membership with Official DLI Swag from Lands End FE ATURE 2828 FABRICARE FE ATURE STEVE JOBS. BILL GATES. RICHARD BRANSON. MARC ZUCKERBERG. TED TURNER. THEY ARE JUST SOME OF THE WORLDS BUSINESS GIANTS WHOVE NEVER EARNED A COLLEGE DEGREE. Higher education certainly has its benefits but based on experience the data thats out there and what others have told me there can be better ways of preparing for a life in business than beginning ones earning years tens of thousands of dollars in debt from college says Ed Basler a veteran entrepreneur and CEO of E.J. Basler Co. Hard work working smart listening and abiding in the examples of those whove been successful are the keys to success in business. College doesnt necessarily impart those attributes to students. The price of an MBA is cer- tain but its value is not. Nearly 70 percent of seniors who graduated from pub- lic and nonprofit colleges in 2013 had student loan debt which averaged 28400 per borrower according to The Institute for College Access and Success. If a costly college degree doesnt necessarily deliver the goods on what works in business then what does Basler author of The Meat Potatoes Guide to Business Sur- vival A Handbook for Non-MBAs College Dropouts briefly explains key principles. Respectthepowerofyourvision. It may sound hokey to some but not to dreamers like Walt Disney another giant who succeeded without a degree. In fact those who criticize the dreams of visionaries are those whove either failed or never dared to dream in the first place. To put it simply big vision big results small vision small results no vision no results. Never mind the naysayers. Listen to those who have something to say including those who fully support your dream and those who offer constructive criticism. Talk it out with anyone wholl listen. Be open to improvement. Fly with eagles. You dont have to reinvent the wheel. Join your industrys trade association. It is a wealth of ideas information and networking opportunities. Meet the leaders in your fields. Join your local Chamber of Commerce and find a seasoned experienced mentor. They can be found. How To Navigate Todays Entrepreneurial Landmines Without An MBA The Meat Potatoes Approach To Efficiency And Success From A Veteran Businessman By Ed Basler continued on page 38 JULYAUGUST 2015 29 THE MINNESOTA CHEMICAL COMPANY WILL CELEBRATE ITS 100TH ANNIVERSARY THIS MAY A MILESTONE THAT IS EVEN MORE AMAZING CONSIDERING THAT THE COM- PANY IS STILL OWNED AND ACTIVELY MANAGED BY THE SAME FAMILY THAT ESTABLISHED IT IN 1915. Now a century later the company has grown to provide a full range of equipment and supplies to dry cleaners and commercial institutional and coin-operated laundries throughout the Upper Midwest. That family ownership began with R.P. Baker who founded the company in 1915 in the Midway area of Saint Paul with several other immigrants from Ireland. The company initially focused on supplying local customers with a variety of soaps and cleaning compounds that the company made in a small building at 2207 Wycliff Avenue. The Minnesota Chemical Company founders were originally attracted to the Midway area in St. Paul for two reasons - proximity to the Minnesota Transfer Railroads hub and the presence of meat processing plants in the area. The plants provided a critical component in soap manufacturing - beef tallow. The Minnesota Chemical Company at that point was manufacturing soap and distributing its products to creameries laundries and dry cleaners. Except for a move to a larger building in 1937 that was just a block down the street from the companys first location Minnesota Chemical Company has been in the Minnesota Chemical Company Celebrates 100th Anniversary Family-Owned St. Paul Minnesota Based Company Provides Equipment and Supplies to Laundries and Dry Cleaners throughout the Upper Midwest FE ATURE thth Anniversary 30 FABRICARE Midway Transfer area for a century. The expansion was fueled in large part by the increasing popularity of Minnesota Chemical Company products. The company was selling cleaning compounds and soaps throughout an eight-state area in the Midwest by the late 1920s. After R.P. Baker passed away suddenly in 1943 the sec- ond generation of Bakers took over the company sons Robert Dan and John Baker. The three had all been in- volved in the company in company sons Robert Dan and John Baker. The three had all been involved in the company in key management roles prior to the outbreak of World War II. Dan had been sales manager John was plant manager and Robert was a specialty salesman. Within a decade the Baker boys had moved the com- pany away from manufacturing soap and instead refo- cused the company on distributing national brands of laundry and dry cleaning supplies and equipment. In 1952 they opened a sales office and warehouse in Milwaukee Wisconsin. In 1962 an equipment sales and service office was added in Waverly Iowa. In 1985 the Baker boys retired together transitioning the company to their sons the new Baker boys Mike Johns son Steve and Dan Roberts two sons. And a fourth generation of Bakers Mikes son James is now working for the company. Now a century after being established in St. Paul Minnesota as a local company of cleaning supplies and soaps the Minnesota Chemical Company provides laun- dry and dry cleaning supplies and equipment to customers in Minnesota Iowa North Dakota South Dakota and Wisconsin. The companys supply and equipment sales staff and parts and service department serve dry cleaners and industrial institutional commercial and coin-operated laundries. For additional information please contact John Healy Director of Public Relations for the Minnesota Chemical Company at 651 238-6861 or via e-mail at FE ATURE DLI TIES ARE JUST THE RIGHT STYLE DLI produced a line of high-fashion ties for member cleaners. The ties are available in red green blue and silver for just 20 each. Call 800-638-2627 for more information. JULYAUGUST 2015 31 BULLE TIN NO.755 By Lorraine Muir Director Research Textile Testing Services Zippers TECHNICAL OPERATINGInformation Most zipper problems can be traced back to solvent charge and crushed slides approximately 95 percent of the time. Zippers that stick or wont go up usually result because the lubricant is being removed from the metal zipper teeth by the solvent. You may buy a lubricating stick from your supplier to correct the problem. If the zippers are sticking frequently or if the damage is happening on nylon zippers it is a good idea to check the detergent charge in your machine. This can be done through titration. If the detergent charge is fine then we need to look at some other issues that may be causing the problem. This can be done by setting up a zipper inspection procedure for a few days. Pay close attention to which work station is noticing the damage. For example Have the customer service representatives inspect each zipper when receiving the order. Have the tagger test the zippers prior to cleaning. Have the drycleaner test the zippers prior to and after the cleaning cycle. If the zippers are sticking after the cleaning cycle check the detergent charge as noted previously. Have the pressers check the zippers both before and after the pressing process. If it is being noticed after pressing pay attention to how the items are being handled on the press. Check to see if the same person is pressing the garments that are getting damaged. Often there is one person in the plant who is a floater and only presses when there is heavy volume. This situation would explain why zippers are not getting damaged all the time. If this is the case review the pressing procedure with the employee to avoid further damage. Check to ensure that the entire zipper pull is positioned off the pressure point of the press. The pressure point is the area of fabric located immediately under the head of the press. If not this may be the cause of the damage. Whenever possible overlap the zipper plackets so the zipper teeth are covered prior to closing the head of the press. Check the condition of the press padding. Worn out pads are more likely to mash or crush the zipper teeth than resilient padding. Make sure the pressure gauge on the press is adjusted to a setting that allows for adequate pressure for the type of fabric yet wont mash or crush the components of the zipper. Too much head pressure can result in damaged zippers. Check to see if the items are being pressed on a dryclean- ing hothead or a laundry hothead press. Laundry hothead presses are about 25 degrees hotter than drycleaning hothead presses and can damage nylon zippers. 32 FABRICARE BULLE TINNO.755SP By Lorraine Muir Director Research Textile Testing Services Cremalleras TECHNICAL OPERATINGInformation La mayora de los problemas de las cremalleras se pueden relacionar con cargas de solventes y deslizadores machacados en aproximadamente el 95 por ciento de las veces. Cre- malleras que se encajan o no suben ocurren usualmente porque el lubricante ha sido removido de diente de metal de la cremallera por el solvente. Usted puede comprar un adhesivo lubricante de su suplidor para corregir el problema. Si las cremalleras se estn encajando frecuentemente o si el dao est sucediendo en cremalleras de nilon es una buena idea examinar la carga del detergente en su mquina. Esto se puede hacer a travs de valoracin. Si la carga est bien en- tonces tenemos que mirar a otras situaciones que pueden estar causando el problema. Esto se puede lograr estable- ciendo un procedimiento de inspeccin por unos cuantos das. Preste atencin de cerca a cual estacin de trabajo esta notando el dao. Por ejemplo Haga que los representantes de servicio al cliente inspec- cionen cada cremallera cuando reciban la orden. Haga que los etiquetadores prueben las cremalleras antes del lavado. Haga que los limpiadores en seco prueben las cremalleras antes y despus del ciclo de limpieza. Si las cremalleras se estn encajando despus del ciclo de limpieza examine la carga del detergente como se explic anteriormente. Haga que los prensadores examinen las cremalleras antes y despus del proceso de prensado. Si se est notando despus del prensado preste atencin a como se estn manejando los artculos en la prensa. Examine para ver si la misma persona esta prensando las prendas que se estn daando. A menudo hay una per- sona en la planta que es un flotador y nicamente prensa cuando hay un volumen de trabajo alto. Esta situacin podra explicar porque las cremalleras no se estn daando todo el tiempo. En este caso revise los procedimientos de prensado con el empleado para evitar daos adicionales. Examine para asegurar que el tirador de la cremallera completo est posicionado fuera del punto de presin de la prensa. Si no esto puede ser la causa del dao. Siempre que sea posible superponga la abertura de la cremallera para que los dientes estn cubiertos antes de cerrar el cabezal de la prensa. Examine la condicin del acolchado de la prensa. Almo- hadillas desgastadas tienen mas probabilidad de triturar o aplastar los dientes de la cremallera que un acolchado resistente. Asegurese que el calibrador de presin de la prensa est colocado en un ajuste que permita una presin adecuada para el tipo de tela an sin triturar o aplastar los compo- nentes de la cremallera. Demasiada presin del cabezal puede resultar en dao a la cremallera. Shrinkage of the Front Shirt Placket What Is The Problem The front buttonhole placket side of the shirt is shrunk and distorted after professional laundering. What Does It Look Like The buttonhole placket side of the shirt is shorter than the side with the buttons. The front buttons no longer line up properly with the buttonholes so the shirt will not button up properly. What Caused It The buttonhole placket side of the shirt has an interfacing to give it body shape and stability. Due to quality control defi- ciencies in the pre-shrinkingstabilization process of the in- terfacing the placket side of the shirt may shrink excessively during proper professional care. Can It Be Prevented The manufacturer must select better quality more stabilized ma- terials and then use durable construction methods that are com- patible with the standard accepted professional care process for shirts. Only the shirt maker can prevent this type of adverse condition. The cleaner or launderer cannot prevent this damage during routine professional care. Who Is Responsible Most shirts will launder satisfactorily during professional care without any local shrinkage problems. The launderer has no means to predict or prevent such damage during standard care for such shirts thus the manufacturer of the shirt must be held responsible. Is There A Remedy In some cases the placket facing can be wet and stretched enough to get the placket side of the shirt to properly line up in order to re-press or iron satisfactorily. However this process is done by hand is tedious and may only give temporary results when it works. By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E JULYAUGUST 2015 33 BULLE TIN NO.455 After commercial laundering the left front placket side of these shirts are one-two inches shorter than the right front side. 34 FABRICARE bulletin Encogimiento De Tapeta Frontal De Camisa By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E BULLE TINNO.455SP Cual Es El Problema La tapeta frontal de lado de los ojales de la camisa est encogido y distorsionado despus de lavado profesional. Como Se Ven La tapeta del lado de los ojales de la camisa es ms corta que el lado con los botones. Los botones frontales ya no alinean apropiadamente con los ojales de modo que la camisa no se puede abotonar correctamente. Que Lo Causa La tapeta del lado de los ojales de la camisa tiene un interfaz para darle cuerpo forma y estabilidad. Debido a deficiencias de con- trol de calidad en los procesos de pre-encogidoestabilizacin del interfaz el lado de la tapeta de la camisa puede encogerse excesivamente durante cuidado profesional apropiado. Se Puede Prevenir El fabricante debe seleccionar materiales de mejor calidad y es- tabilidad y entonces utilizar mtodos de confeccin duraderos que son compatibles con los procesos de cuidado profesional estndar aceptados para camisas. nicamente el fabricante de camisas puede prevenir este tipo de condicin adversa. El limpiador o lavador no puede prevenir este dao durante cuidado profesional de rutina. Quien Es Responsable La mayora de las camisas se lavan satisfactoriamente durante cuidado profesional sin ningn problema de encogido. El lavador no tiene forma de predecir o prevenir tales daos du- rante cuidado estndar para tales camisas por lo tanto el fab- ricante de la camisa debe ser considerado responsable. Hay Remedio En algunos casos la tapeta frontal puede ser humedecida y estirada lo suficiente para lograr que el lado de la tapeta de la camisa se pueda alinear para poder prensar nuevamente o planchar satisfactoriamente. Sin embargo este proceso es hecho a mano es tedioso y puede dar nicamente resultados temporeros cuando funciona. Luego de lavado comercial el lado izquierdo frontal de la tapeta de estas camisas es una o dos pulgadas mas corta que el lado frontal derecho. JULYAUGUST 2015 35 Damage to Urethane Film What Is The Problem Polyurethane films are used to coat some garments or decorative trims to give them a shiny leather-like appearance or sueded finish. In some instances these films will blister and peel away from the base fabric during any acceptable professional drycleaning process. What Does It Look Like In many cases the very thin urethane film tears and peels away from the base fabric. Sometimes the coating will become stiff blister and crack. On sueded finishes the urethane surface fibers will be missing in places. This damage can be very local or cover many areas. What Caused It Partial or complete surface film damage can occur in acceptable drycleaning due to lack of compatibility in the film or the bonding material that adheres it to the base fabric. Any such mishap during fabric construction can make permanent adhesion difficult. Thus during later professional drycleaning the binder softens causing separation and blistering of the smooth effect. On synthetic suede-like finishes the loss of urethane surface fibers during cleaning creates a worn non-uniform appearance. Can It Be Prevented The drycleaner has no way of pre-determining or preventing damage to such garment coatings. Only the garment manufacturer can prevent damage by using compatible materials and formulating all components to withstand drycleaning without adverse results. Who Is Responsible All component parts used in a garment must be able to withstand the proper professional care process. Thus on drycleanable garments that fail in cleaning the manufacturer is responsible due to quality control deficiencies. Is There A Remedy Once any type of polyurethane film separates peels blisters or is rubbed or flushed away from the base fabric there is no restoration. By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E BULLE TIN NO.456 The leather-like coating on this coat cracked and peeled during drycleaning. The surface suede-like finish on this jacket is coming off after wear and cleaning beginning mainly on the seams and edges. 36 FABRICARE BULLE TIN Dao A Las Capas De Uretano Cual Es El Problema Capas de poliuretano son utilizadas para cubrir algunas vestimentas o ribetes decorativos para darles un acabado con apariencia de cuero brillante o gamuza. En algunos casos estas capas se ampollan y se despegan de la tela base durante cualquier proceso de limpieza en seco aceptable. Como Se Ven En muchos casos la capa bien fina de uretano se rasga y se despegan de la tela base. Algunas veces la cubierta se pone rgida con ampollas y se agrietan. En acabados de gamuza las fibras de uretano de la superficie van desaparecer en algunos lugares. Este dao puede ser bien localizado o ms extenso cubriendo muchas reas. Que Lo Causa Dao parcial o completo a la capa de la superficie puede ocurrir en limpieza en seco aceptable debido a la falta de compatibilidad en la capa o el material adhesivo que une todo a la tela base. Cualquiera de tales percances durante la fabricacin de la tela puede hacer difcil la unin permanente. Por lo tanto durante la limpieza en seco posterior el fijador se ablanda causando separacion y burbujas al efecto liso. En acabados como gamuza sintticos la prdida de fibras de superficie de uretano durante la limpieza crea una apariencia desgastada no uniforme. Se Puede Prevenir El limpiador en seco no tiene forma de determinar previamente o prevenir dao a tales cubiertas de vestimentas. nicamente el fabricante de las prendas puede prevenir dao mediante el uso de materiales compatibles y formulando todos los componentes para soportar limpieza en seco sin resultados adversos. Quien Es Responsable Todos los componentes utilizados en una prenda deben ser capaces de soportar el proceso de cuidado profesional apropi- ado. Por lo tanto en prendas apropiadas para limpieza en seco que fallan en la limpieza el fabricante es responsable debido a deficiencia en control de calidad. Hay Algn Remedio Una vez que cualquier tipo de capa de poliuretano se separa pela ampolla o es rozado o enjuagado fuera de la tela base no hay restauracin. By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E NO.456SP La cubierta como de cuero en este abrigo se ha agrietado y pelado durante limpieza en seco. El acabado como de gamuza de superficie en esta chaqueta se esta saliendo luego del uso y lavado comenzando mayormente en las cos- turas y bordes. NOTin Vogue THERE MAY BE SOME DIFFICULTY PROCESSING THE GARMENTS FEATURED HERE. Members have indicated that the damage occurred even though these garments were cleaned according to the care labels instructions. The garments shown are among the current top repeaters received in DLIs International Textile Analysis Lab and are selected on the basis of the seasonality and timeliness of the problem. DLI has contacted these manufacturers to work with them on resolving these problems. The bottom portion of this bulletin details the status of this work. As these garments are currently on the market however and since we have seen repeated examples of damage you may want to discuss these potential problems with your customers. Manufacturer Calvin Klein CA 54163 Manufacturer Contact Information Gill Leather Fashions Inc. Importer Manufacturing Wholesaler 225 West 37th St. New York NY 10018 Ph. 1-866-513-0513 email to Description A gray black ivory dress made of polyester rayon spandex. Care Instructions The care label states professionally dryclean with hydrocarbon solvent with the correct International Code Symbols. Problem Testing reveals that during dryclean- ing in hydrocarbon drycleaning solution the black dye bleeds out a shade component causing orangish brown self-staining onto the lighter colored fabric panels. Response The manufacturers representative stated that they stand behind the quality of all their fashions and if there are some rare problems due to a defect the garment can be returned to the point of sale for consideration. For any other information contact their customer service at 1-866-513-0513 or email to By Jim Kirby DLI Textile Analyst BULLE TIN During proper drycleaning as labeled the black dye bleeds into the lighter sections causing objectionable color migration. JULYAUGUST 2015 37 NO.112 38 FABRICARE THE U.S. ENVIRONMENTAL PROTECTION AGENCY EPA is seeking individuals who represent small businesses to provide input to a federal panel that will explore risk reduction in the use of Trichloroethylene TCE as a spotting agent in drycleaning as well as in certain consumer products and other industries. DLI has applied to serve on the panel representing the dryclean- ing industry. EPA is concerned about a potential increased risk to workers from vapor exposure to the very volatile TCE during the stain removal process. The spotting chemicals that may contain TCE are those chemicals used for the removal of oils and greases. DLI was aware that federal EPA was considering such a regulation and we have been working to educate them on stain removal procedures and the very small amount of spotting chemicals used in that process. California already restricted the use of these products and in all likelihood EPA will follow. DLI will push for adequate time for the industry to make the transition. Adequate replacements for spotting chemicals containing TCE exist. These products may take some more skill and time to be as effective but adapting should not be too burdensome. As yet no date for the panel has been set and we will keep you posted as the issue progresses. EPA Considering Ban on Spotting Chemicals Containing TCE Never pay retail. In some ways a college degree is retail. Theres no guarantee that youll get the expected result such as a good job but you certainly pay a financial price. In business frugality pays. The easiest and most frequently cited price is usually one that can be improved. You can buy office furniture at a store or you can cut those prices by half or more by going to an auction. Always be on the lookout for a more cost- efficient way. Use a checklist. No this is not an app or a new way of thinking about business. Instead its an old tried tested and true way of accounting for the most important things that need to be done. As the leader of your business you need it but you should also encourage everyone under you to keep a list too. If something is worth doing at work then its worth the extra daily reminder. Put the most important item at the top and then check it off once done. This lets you know with certainty that the task has been accomplished and clearly indicates whats needed next. Deadlines orient your attention to goals with each passing hour. What if President John F. Kennedy did not announce his ambitious deadline on May 25 1961 to safely send a man to the moon by the end of the 1960s We may never have made it. Ambitious deadlines foster excitement for accomplishment. Our attention as human beings is prone to wandering. Deadlines guide us back to our ambition. Theres no end to improvement. Theres no end to improvement. Everything you are currently doing can be improved. Ignore this at your own peril. Your competition believes this and is ready to pass you up the moment you become complacent and settle for the status quo. If you are not growing in innovation quality and customer service you may soon find yourself out of business. Ed Basler is a longtime entrepreneur and CEO of E.J. Basler Co. which provides precision-machined parts and solutions to companies worldwide. He is a sought-after motivational speaker and pres- ident of Fresh Eyes Coaching a firm that helps small businesses identify profit opportunities and obstacles. Ed and his wife Cathi also founded and ran a nationally recognized not-for-profit youth organization for 15 years. He is the author of The Meat Potatoes Guide to Business Survival A Handbook for Non-MBAs College Dropouts. continued from page 28 FE ATURE