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Sending Marketing E-mails Fight Stains with DLIs New App Dresses Skirts Production Poster Why Your Business Should Be On Social Media MayJune 2015 THE MAGAZINE OF THE DRYCLEANING LAUNDRY INSTITUTE Why Your Business Should Be On Social Media MAYJUNE 2015 3 CONTENTS COVER FOCUS 12 Is Your Business on Social Media FEATURES 6 Annual Membership Meeting Invitation 14 Go Silver 15 DLI App Delivers Powerful Information in Convenient Package 20 Dresses Skirts Production Standards Poster 38 Laundry as Art Revolutions by Yvette Meltzer DEPARTMENTS 5 From the President 6 Whats Happening 8 Recent Graduates 22 Industry Innovators TECHNICAL BULLETINS 25 How to Send Marketing E-mails Industry Focus No. 7 29 Exempt or Nonexempt Employees - That is the Question Legislative Regulatory - No. 31 31 Manchas de Azcar Caramelizada en Lana Fabrics Fashions No. 558 Spanish 33 Damage to Stencil Prints TABS - No. 453 English Spanish 35 Color Loss in Wet CleaningWashing TABS - No. 454 English Spanish 37 Kay Unger Jacket Not in Vogue - No. 111 18 lyproductionsDresses Skirt25 Vol. 47 Issue No. 3 20 22 37 May-June 15 Fab FA 43015 838 AM Page 3 4 FABRICARE BOARD OF DIRECTORS DLI DISTRICT COMMITTEE MEMBERS Richard Buddy Gritz CED District Two DCM Presto Valet of VA Inc. 703 998-6464 1623 Quaker Ln Alexandria VA 22302 Perry Bullard - District Three - DCM Fabric Care Center 803 632-3155 P.O. Box 549 Brunson SC 29911 Jeff Sitz District Four DCM City Cleaners 330 864-9722 1608 West Market St Akron OH 44313 Jess Culpepper CGCP District Six DCM Culpepper Cleaners Inc. 210 684-2231 5203 Callaghan Rd San Antonio TX 78228 Bobby Patel - District 8 DCM Kona Cleaners 949 646-5110 333 E 17th St Costa Mesa CA 92627 kona- Joe Blaha - Allied Trades - DCM GreenEarth Cleaning 303 810-3508 51 West 135th St Kansas City MO 64145 Award of Excellence Awardee STAFF Publisher Mary Scalco Director of Communications Harry A. Kimmel III Designer Kathy Guido Fabricare Vol. 47 No. 3 ISSN 1084-6778 is published bi-monthly by the Drycleaning Laundry Institute at 14700 Sweitzer Lane Laurel MD 20707. 301 622-1900. All rights reserved. 2015 Drycleaning Laundry Institute. Written permission is required to reprint articles from this publication. The subscription price for Fabricare and The Journal of Drycleaning Laundry Institute is 65 a year to DLI members only. Periodicals postage paid at Laurel MD and at additional mailing offices. POSTMASTER Send address changes to Fabricare 14700 Sweitzer Lane Laurel MD 20707 14700 Sweitzer Lane Laurel Maryland 20707 301 622-1900 Fax 240 295-4200 ADVERTISING INDEX Advertising Information For information on advertising in Fabricare or to receive a current media kit or rate card call 1-800-638-2627. IWA Insurance . . . . . . . . . . . . . . . . . . . 2 EZ Products International . . . . . . . . . 6 Eco Solv. . . . . . . . . . . . . . . . . . . . . . . . 9 TransFirst. . . . . . . . . . . . . . . . . . . . . . 15 EZ Timers Manufacturing . . . . . . . . . 17 A.L. Wilson . . . . . . . . . . . . . . . . . . . . 39 Enviroforensics . . . . . . . . . . . . . . . . 40 Can you tell what went wrong with this garment Find the answer on pg. 35. What went wrong Allan P. Johnson III President Peerless Cleaners 361 887-0005 3434 South Staples St Corpus Christi TX 78411 Greg Myers President-Elect Southside Cleaners 863 688-4747 901 South Florida Ave Lakeland FL 33803 Dave Beatty CPD Treasurer Murrysville Cleaners 724 327-6400 3945 Old William Penn Hwy Murrysville PA 15668 David Machesney Chair Pratt Abbott Cleaners 207 854-5405 2 Eisenhower Dr Westbrook ME 04092 John Dallas District One Director Fabricare House Cleaners 781 337-4495 32 Pond St Norwell MA 02061 Martin Young - District Two - Director Youngs Cleaners 704 786-3011 340 Church St Concord NC 28025 Leland Waite District Three Director Waites Cleaners 251 473-4984 P.O. Box 7187 Mobile AL 36670 Gary Maloney District Four Director Nu Yale Glacier Cleaners 812 285-7400 600 E. Hwy 62 Jeffersonville IN 47130 Michael McKernan District Five Director NuTrend Cleaners 402 734-4620 3144 North 84th St Omaha NE 68134 Michael Nesbit - District Six - Director MW Cleaners 281 320-9807 230 Spring Hill Dr Suite 325 Spring TX 77386 Brad Ewing CED District Seven Director Nu Way Cleaners 970 336-8883 P.O. Box 336952 Greeley CO 80633 David Suber District Eight Director Perfect Cleaners 310 470-0330 10531 West Pico Blvd Los Angeles CA 90064 Fred Schwarzmann Allied Trades Director A. L. Wilson Chemical Co. 800 526-1188 P.O. Box 207 Kearny NJ 07032 Mary Scalco CEO Corporate Secretary Drycleaning Laundry Institute 14700 Sweitzer Ln Laurel MD 20707 T hats right dont be like me. Why I just bought two CLEAN show registrations and four on-site secret shopper evaluations and charged them on the company credit card. Whats wrong with that I forgot I get two CLEAN registra- tions and two on-site secret shopper evaluations at no cost because of our DLI dues category. In fact we got registration at the Five Star conference in Cancun two CGCP renewals and an Award of Excellence renewal at no additional cost. We get so many benefits I cant remember all of them. So whatever DLI dues category you choose be sure you know the benefits. Then use them In fact go to and view the membership category display. If you are in the Budget or Silver categories check out what you get in the next higher level. There are a lot of services available at no extra cost for just a little more in dues money. Services like marketing and consumer brochures website design marketing e-mails self-study courses online training subscriptions and garment analysis. If you attended the CLEAN show I hope you had a chance to stop by the DLI booth and look at the new DLI app. The staff has been working very hard to get everything you need from your membership online and at your fingertips. The app is just the next step in that progression. As always your opinions count. Let us know you want and need from membership and we will do our best to make those things happen. But be sure to use the benefits you already have. Dont be like me. Greg Myers DLI President Southside Cleaners Lakeland Florida MAYJUNE 2015 5 Dont be like me FR OM THE PRE SIDENT Greg Myers 6 FABRICARE WHAT S HAPPENING ANNUAL MEMBERSHIP MEETING June 19 at 430 p.m. DLIs Headquarters Laurel MD NOW AVAILABLE ONLINE This magazine is now available online. Click the top link under Members Only to access the PDF flip book version of the most current Fabricare. If you would like to receive Fabricare in a digital only format please email Fran at MAYJUNE 2015 7 WHAT S HAPPENING NOW YOU CAN SHARE YOUR PRIDE IN YOU DLI MEMBER- SHIP WITH YOUR ENTIRE STAFF AND SHOW IT TO YOUR CUSTOMERS. DLI partnered with Lands End to offer their entire product line with embroidered DLI logos. Simply visit httpbusiness.landsend.comstoredli and browse their selection. Click Apply Logo to add DLIs logo to any item. Then check out and pay as you would on any other on- line store. DLI does not receive compensation for this program. We merely wanted to make the logo available so members could include the embroidered logo on a wide variety of shirts bags or other items. Show Your Pride in DLI Membership with Official DLI Swag from Lands End DLI PRESENTED DONALD C. FAWCETT OWNER OF DEPENDABLE CLEANERS IN QUINCY MASSACHUSETTS WITH THE DIAMOND ACHIEVEMENT AWARD THE INSTITUTES HIGHEST HONOR AT THE CLEAN SHOW IN ATLANTA GEORGIA THE WORLDS LARGEST TRADE CONVENTION FOR PROFESSIONAL DRYCLEANING ENTREPRENEURS. Fawcett served as DLIs District 1 Director from 2000-2004 was elected DLI President in 2003-2004 and served a term as Chairman from 2004-2005. Dependable Cleaners employs 230 people in 16 locations. DLIs Diamond Achievement Award recognizes excel- lence across all aspects of the cleaning industry and has only been awarded a handful of times in the Institutes 107-year history. During the past 50 years Fawcett served as chairman of the Varsity group the International Drycleaners Congress and rose to the rank of Captain in the U.S. Army and served for two years in Germany. Before that he earned an Engineering Management degree from Norwich University in 1948. Current DLI President Alan P. Johnson III presented the award April 17 at the convention. Johnson cited Fawcetts leadership as an inspiration to the industry as a whole. Don has always been very encouraging to newcomers in the industry and has always had time to help colleagues Johnson said. Fawcett stays current his family business but his daughter Christa Hagearty directly oversees daily operations. Fawcett said this allows more time for him to enjoy his family including 12 grandchildren and enjoy maritime pursuits such as racing and competitive fishing sports. DLI Presents Diamond Achievement Award to Don Fawcett DLI President Alan P. Johnson III right presents Don Fawcett of Dependable Cleaners with the Diamond Achievement Award DLIs top honor at Clean 2015 in Atlanta. INTRODUCTION TO DRYCLEANING FEBRUARY 23 27 2015 363rd CLASS Premier Club Scholarship FRONT ROW LEFT TO RIGHT Ele Elizabeth Musa Abuja Nigeria Sheriece Hurd Colorado Cleaners Denver CO Maricela Sandoval Puritan Cleaners Richmond VA Emmanuel Okpe Clean Ace Cleaners Lagos Nigeria Miriam Bedoya Puritan Cleaners Tina Stevens Crazy Cleanerz Cordona TN Kimberly Berry Crown Cleaners Red Bluff CA Rhonda Mudrich Murrysville Cleaners Murrysville PA La Fondra Kenney The Laundry Depot LLC. Meridian MS. BACK ROW LEFT TO RIGHT Frank Kindermann The Dapper Frog Cleaners Lacey WA Brian Johnson DLI Director of Education Analysis Ryan Brinlee Wilburn OK Jin Oh Fairfax Cleaners Centreville VA Scott Lloyd Durham Cleaners Laundromat Durham NC Brian Watson Pratt Abbott Cleaners Westbrook ME James Kenney The Laundry Depot LLC Meridian MS Steve Melton The Dapper Frog Cleaners Lacey WA Brandon Maloney Nu Yale Cleaners Jeffersonville IN Dave Howard Tide Cleaners Olathe KS Mike Wilson Bibbentuckers Cleaners Dallas TX. ADVANCED DRYCLEANING COURSE MARCH 2 13 2015 363rd CLASS FRONT ROW LEFT TO RIGHT Jin Oh Fairfax Cleaners Centreville VA Ele Elizabeth Musa Wuse Zone 4 Abuja Nigeria Bobbi L. Wartke Imogenes Cleaners Sheboygan WI Emmanuel Okpe Clean Ace Cleaners Lagos Nigeria Tina Stevens Crazy Cleanerz Cor- dova TN Kristin Latta Master Cleaners Inc. Suffolk VA Alejandro Sada International Vale Investments Houston TX. BACK ROW LEFT TO RIGHT Brian Johnson DLI Director of Education Analysis Kim- berly Berry Crown Cleaners Red Bluff CA Lai Nyok Pek Pressto Asia SDN BHD Bangsar Kuala Lampur Sian Thomas US Naval Acad- emy Annapolis MD Ash Hopper Wynnum Brisbane Australia. RECENT GRADUATE S 8 FABRICARE FIVE-DAY INTRODUCTION TO DRYCLEANING COURSE Next Class July 13-17 Geared toward individuals new to the industry or with less than one year of experience. TEN-DAY ADVANCED DRYCLEANING COURSE Next Class July 20-31 This ten day Advanced Drycleaning Course is for individuals who have completed the Introduction Course or have hands-on production experience and knowledge of basic stain removal and finishing techniques. Or take both together and save FIFTEEN DAY GENERAL DRYCLEANING COURSE Next Class July 13-31 Silver Gold and Premier member cat- egories are eligible for discounts and free seats. Call DLIs Education Department for more information or check for pricing. DLIs General Drycleaning Course combines the Five-Day Introduction to Drycleaning Course and the Ten-Day Advanced Drycleaning Course. Students gain a solid understanding of nearly all aspects of the drycleaning industry through a combination of in-class theory and hands-on experience. MAYJUNE 2015 9 WHAT S HAPPENING WESTBANK DRY CLEANING OF AUSTIN TEXAS RECEIVED THE FIRST YES AWARD ON SATURDAY APRIL 18 2015 AS PART OF CLEAN 2015. William Charnes CEO and Stacey Luster trainer accepted the award. Carolyn Nankervis president of Marketwise Consult- ing Group Inc. presented the award. She stated The YES Award stands for Year of Exceptional Service. Nationally Westbank Dry Cleaning scored the highest in overall customer service and cleaning in 2014. DLI partners with Nankervis company to provide mystery shopping services for member companies. For more information call 920-735-4970 or e-mail To date MarketWise Consulting has performed over 32000 dry cleaning mystery shops across the United States for over 250 locations representing 50 different cleaners. To be eligible for the 2015 YES Award in the drycleaning industry the following criteria must be met Minimum of three store locations All locations mystery shopped each month in 2015 In addition to scoring Drop off Pick Up and Cleaning Evaluation the shops must include all four metrics of counter service Use of name Use of conversation Asking about spotsstains Cross selling The cleaners with the highest OVERALL SCORE will be next years YES Winner. Westbank Dry Cleaning wins National Honor 2014 YES Award Carolyn Nankervis right president of Marketwise Consulting Group Inc. presents the Year in Service YES Award to William Charnes CEO and Stacey Luster trainer of Austin Texas-based Westbank Dry Cleaning at Clean 2015 in Atlanta. RECEPTION SPONSORS The Drycleaning Laundry Institute and the Textile Care Allied Trades Association thank the following companies for sponsoring the Clean Show 2015 Member Reception. PATRON 5000 SUSTAINING 2500 DONOR 500 CONTRIBUTOR 1000 A.L. Wilson Chemical Co. Enviroforensics Inc. Fabritec International Kreussler Inc. Sankosha USA Inc. Unipress Xeros BeCreative360 Cleaners Supply E.J. Thomas and AristoCraft family of Companies FabriClean Supply Green Garmento M B Hangers Memories Gown Preservation New York Machinery Seitz The Fresher Company Inc. Union Drycleaning Products United Fabricare Supply Inc. American Drycleaner Culpepper Cleaners Inc. Dynamic Equipment Consulting EzProducts International Inc. F.H. Bonn Company Fabricare Cleaners Tailors Forenta Indy Hanger Katzson Brothers Inc. Laun-Dry Supply Co. Murrysville Cleaners National Clothesline Nu-Yale Cleaners Parker Boiler Co. Peerless Cleaners Perfect Cleaners RMFA Southside Cleaners Stry-Lenkoff Team Systems Inc. Tri-Supply Co. United Wire Hangers UWH Industries TEAL DLI Board Members RED TCATA Board Members MAYJUNE 2015 11 DOWNLOAD TODAY IN THE APP STORE STAIN REMOVAL TRAINING IN YOUR HANDS 12 FABRICARE COVER FOCUS WHEN THEY NEED TO MAKE PERSONAL CONNECTIONS WITH THE REST OF HUMANITY MORE AND MORE AMERICANS ARE DOING SO VIA THE INTERNET. A 2014 study by the Pew Research Center showed that 74 percent of adults who go online use a social network- ing site whether its Facebook Twitter Instagram or something else. Its clear that nearly everyone makes an effort to connect some way through social media says Doug Vermeeren CEO of Business Networker an online site that helps small and independent business owners make professional connections. A lot of that time is spent sharing vacation photos debating politics or chatting about everyday events in their lives. But businesses are missing out if they dont understand how powerful online networking is and how it can help them connect with potential customers and other businesses they could form partnerships with. Vermeeren says there are several reasons business professionals are making a mistake when they fail to take advantage of online-networking opportunities. If you are not networking you are not working. Networking itself is nothing new. Business people have 4 Reasons Your Business Should Be On Social Media Networking Online Is Crucial But It Needs To Be Done Right CEO says By Doug Vermeeren MAYJUNE 2015 13 COVER FOCUS always found ways to connect with potential customers and clients whether by joining organizations playing a round of golf or working the tables at a Chamber of Commerce breakfast Vermeeren says. These days social media is replacing real-world relationships he says. That can have the downside of removing the personal touch but it doesnt have to be that way. A good business-networking site can help you keep that personal touch in both your online and live networking. The customer and you. No matter how good the idea behind your business is all business transactions still require two essentials you and a customer Vermeeren says. Networking in general helps you identify some of those customers but online networking can do so even more quickly and efficiently helping you cast a wider net than you could by dropping in on a local business- networking function. An extra problem solver. The better networked an individual is the more solutions they have access to in order to solve challenges that affect their businesses Vermeeren says. Its the old two heads are better than one concept extrapolated many times over. Someone probably has already dealt with a problem similar to one you are facing now he says. Being able to draw on their experience could save you a lot of time trouble and money. Social media is more than social. In the past much of the networking through social media was designed for connecting on an entertainment or personal level Vermeeren says. Some businesses have come to realize what a powerful tool social media can be for them he says but they had to try to adapt to sites that werent necessarily designed with their goals in mind. Thats why Vermeeren saw the need for a networking site that could serve as a resource to help businesses identify customers strategic alliances and joint-venture partners. Its important to understand that not all sites are created equal or serve the same purposes Ver- meeren says. Some are great for connect- ing socially. Others might be good for job recruiting. But businesses also need to be able to build professional relationships online and have those relationships evolve and eventually turn into mutually beneficial transactions. Yes online networking is important he says. But you also dont want to waste your time. You need to make sure your online-networking experience is allowing you to build strong relationships with other business owners to help make your business grow. About Doug Vermeeren Doug Vermeeren is an internationally renowned public speaker author movie producer and director. His life coaching strategies help those from all walks of life with clients including business executives celebrities profes- sional athletes and more. He has written three titles contributing to Guerilla Marketing the best-selling business book series. His most recent venture is the launch of Business Networker a social networking site for small and independent business owners that helps people make professional connections and provides a simple solution for online retail. Butbusinessesaremissingoutiftheydont understandhowpowerfulonlinenetwork- ing is and how it can help them connect with potential customers and other busi- nesses they could form partnerships with. Doug Vermeeren DLI Can Handle Yelp Google and Google Places for you. Call 800-638-2627 for more information. 14 FABRICARE CALL NOW FOR A QUICK UPGRADE 800-638-2627 Download DLIs app on8 the Apple App Store Android Verion coming soon and enter your Silver Gold or Premiere Member Number to unlock and use. AT ONLY 79MONTH SILVER IS OUR MOST POPULAR CATEGORY Two free analyses and reports on any items at DLIs Lab each year Free 247 access to the DLI Online Encyclopedia of Drycleaning Monday Morning Marketing weekly marketing e-news Monthly Heads Up for this Problem Garment alerts Free DLI Certification registration renewal Free Drycleaning Performance Evaluation test swatch report Free Laundry Performance Evaluation test swatch report Free Secret Shopper Telephone evaluation Discounts on nearly all other DLI services Plenty more DONT MISS THE APP OR ANOTHER ISSUE GO SILVER NEW MAYJUNE 2015 15 DLIS NEW IOS APP ANDROID VERSION COMING THIS FALL OFFERS A STAIN REMOVAL SOLUTIONS TOOL AND TABS LIBRARY FOR IPHONE IPAD OR IPOD TOUCH. It is free to all U.S. DLI Silver Gold and Premiere and International members but not available to anyone else. Download it free and unlock it with your DLI Silver Member number. DLI plans to offer continual updates to the app so it will grow in breadth of functionality and information. Moving forward DLI plans to add more stain solutions and new bulletin libraries. If you are not a DLI Silver Gold or Premiere member join or upgrade today at Membership-Information. NO MORE GOING BACK AND FORTH FROM THE COMPUTER TO THE SPOTTING BOARD. DLI App Delivers Powerful Information in Convenient Package FE ATURED 16 FABRICARE FE ATURE THE DISASTER FOR THIS MONTH WILL BE THE FAILURE OF THE WATER PUMP. This pump supplies coolant to the still and refrigeration condensers of the drycleaning machine. In order to cool the condensers a liquid called a coolant is forced through the coils of the condensers by a pump. In systems using a water tower the coolant is water in systems using a chiller it is either water or a mix- ture of water and anti-freeze called brine. In water tower installations the pump is sometimes located on the roof near the tower or on the floor near the drycleaning ma- chine in chillers the pump is generally inside the enclosure housing the refrigeration components. Before we get into managing this type of disaster Id like to offer a few words on prevention. These pumps sel- dom fail without giving ample warning of an evolving problem. If the circuit breaker in the electrical panel that controls the pump trips frequently it is a sure sign of loom- ing disaster. If you are not afraid of electricity this would be the time to set the breaker for the pump to the off po- sition remove the protective electrical plate at the rear of the pump and take a good look at the wire connections at the pump. There is precious little room for the wire con- nections in the end of the pump and pumps vibrate caus- ing the screw connections or push-on connectors to loosen and eventually fail in many cases this is the prob- lem area. Using a flashlight observe if there is any melted insulation or bluing or discoloration of the wires or con- nectors if so replace them. IF YOU ARE NOT EXPE- RIENCED IN WORKING WITH ELECTRICITY HIRE AN ELECTRICIAN FOR THE FOLLOWING PROCEDURES. Remove the cover to the appropriate breaker panel and switch off the breaker controlling the pump. Make sure screws holding the wires in place are se- curely tightened down. Using a flashlight observe if there is any melted insulation bluing or discoloration of the wires or circuit breaker connections or the area where the circuit breaker attaches to the power busses in the breaker box. Another harbinger of doom is frequent pump motor shutdown due to the motors internal protective thermo- stat. If this is the case follow the same steps outlined in the previous paragraph and in addition MAKE SURE THE LOUVERS THAT ALLOW AIR TO FLOW THROUGH THE MOTOR ARE FREE OF LINT DUST OR OBSTRUCTIONS. You can drastically shorten the time this internal thermostat requires to reset by obtaining a bag of ice placing it inside another strong plastic bag and laying it on the far end of the pump motor. Remember this is only a temporary solution. The Disaster Management the Dreaded Water Pump FailureBy Bruce Grossman Industry Consultant MAYJUNE 2015 1717 following goes for all equipment. DO NOT USE THE CIRCUIT BREAKERS AS SWITCHES TO TURN EQUIPMENT ON AND OFF This practice results in de- grading the breakers performance and sometimes will keep the breaker from tripping at the right current levels. Each machine should have a disconnect close by use this for switching instead of the breaker. The next pump killer is excessive head pressure. This could be caused by a number of factors see my article the January-February 2015 Fabricare and will be indicated by a high reading 45 PSI and above on the pump outlet pressure gage if you have one installed. Also the sound of the pump starting up will be different under high head pressure. Trying to describe sounds is near impossible but the best way I can is to say that when starting the pump the sound will take longer to even out sorry best I could do. Causes of this problem often lie in the bypass valve being shut or not sufficiently opened or the clogging of strainers going into the drycleaning machinery. Ok weve done our best to avoid the problem what to do when the pump goes down in order to keep running the drycleaning machine We give the drycleaning machine a coolant bypass. Youll need two lengths of garden hose preferably with an inner diameter of -78. One length that will reach from a water source like a hose bib outside the plant or to a faucet or valve inside the plant to supply cold water the other length that will reach outside through a door or to a toilet or sink to drain the used water. In addition 2 adapters from the garden hose-type fitting to pipe-type fittings will also be required. Now lets take a look at whats available at the drycleaning machine end. First youll need to shut the valves going to the water pump on both the supply high pressure and return low pressure side to prevent the city water that will be flowing from bypassing the drycleaning machine. On properly designed and installed cooling water systems there should be connections for pressure gages and thermostats as well as other possible locations where you can break into the cooling water supply and return line to attach these hose connections. If not you will need to open unions break into the piping and install tees to allow the hoses to be hooked up. If you are in the unenviable situation of having to install tees also install hose bibs these are the valves that you connect garden hoses to and you will have a permanent emergency connection for future use. Okay now were all hooked up and ready to go. Turn on the water and make sure youve got flow through the drycleaning machine when its in dry mode many machines will prevent water flow when not required. You may not be able to distill and dry at the same time. However at least you can operate while awaiting a new pump. On the subject of new pumps in many cases there is no need to replace the entire pump requiring lots of pipe disassembly and re-assembly. If you order exactly the same model pump it is usually possible to unbolt the motorimpellor side from the racewaypiping side and just bolt on the new motorimpellor side onto the old existing racewaypiping side. The next logical question is in that case why purchase the entire pump The answer is Ive never been able to obtain a completely assembled motor impellor assembly without the raceway EZtimers has a new program available for obtaining illustrated instructions of these procedures. Contact for information. Bruce Grossman is the Chief of RD for EZtimers Manufacturing. EZtimers is the manufacturer of the new RETURN TANK SENTINEL. This versatile device essentially ends lost production incurred by boiler shut down The Sentinel controls both the level replacing that ancient and problematic ball-float valve and temperature of the water in your boilers return tank preventing return pump failure caused by high return tank water temperature. In addition steam trap failure detection check valve performance monitoring and precise boiler compound dosing is accomplished by the RETURN TANK SENTINEL controller. The SAHARA and DROP IN THE BUCKET line of high purity separator water MISTER EVAPORATORS are also part of our EZtimer product line. See our Ad in this issue and for further information on EZtimers products visit Please address any questions or comments for Bruce to or call 702-376-6693. 2014 by BRUCE GROSSMAN all rights reserved under International and Pan American copyright conventions. 18 FABRICARE FE ATURE WE ALL WANT TO DO A QUALITY JOB. Some cleaners em- phasize it some cleaners simply assume that it happens and others use it as a justification for low productivity. But what is it It is much easier to identify what it is not. Double-crease on a pair of pants Thats low quality. Er- rant wrinkle on a dress shirt Poor quality. Stain remain- ing on a garment. Low quality. Or maybe its okay if the garment has a sorry tag but not okay if it does not Maybe you opt for perfection so you let your pressers and your other staff members work more slowly assuring a quality level that is a cut above. If you scan your con- veyor or storage rails and I encourage you to do this you may get a good idea of where your quality stands. No creases no stains no lint. That must be perfect quality. Batting 1.000 Are businesses built on quality Not really Im sad to say. Some businesses are good at marketing the percep- tion of need getting you to believe you need their prod- uct or service. Pet Rock Some products endure because of the buyers habit. Why do I have a landline at my house Or they sustain because it seems like the right thing to do. Why do businesses buy Yellow Pages ads Frankly the only reason to provide a customer with qual- ity is so that they enjoy your product enough to want it again and again. Presumably you have mastered the art of making a profit with the serviceproduct that you pro- vide so the repeat business for which you strive is fruit- ful. Otherwise why bother But what is quality Again its easy to know what it is not. Stains wrinkles two creases for the price of one. But if a customer brings in a wrinkled dress with a stain on it and you remove the stain and press it properly does that make you a quality cleaner Do you get a gold star No. You are a standard cleaner. If the stain remained youd What is Quality By Don Desrosier Tailwind Systems Inc. MAYJUNE 2015 19 be a poor cleaner but if you remove the stain youre a quality cleaner. No. Its more complicated than that. Giving the customer exactly what they expect no more no less does not define quality. Consumers generally evaluate all dryclean- ers as more or less equal. This is an unfortunate reality but it means you must exceed their expectations which may not be as difficult as you might think. In order to give the impression of quality. No let me say that in a different way. In order to display your fea- tures and thereby impress your customers with your brand of quality quality must be all around you not just hidden under the poly. Everything you do everything related to your business everything you touch should be a cut above. It should ooze quality. Its not that hard. The se- cret will not be in avoiding double-creases it will be show- ing your customers that you do everything just a little bit better than your competitors. Its all basic things that may have fallen through the cracks. Your plant should be spotless. Your call office should be as welcoming as your living room. Signage must be professional. No loose-leaf paper signs with curled edges and yellowing scotch tape. Got Windex How about a dress-code for Customer Service Staff Your drivers should be even more professionally dressed. Dress shirt dress pants necktie. Your delivery vans must be spotless. Every day. The list could go on and on. Hopefully you see that. When a customer leaves your place with the warm feel- ing that you are a quality drycleaner its probable they dont know exactly why. But if you examine every little thing that you do and do it just a little bit better than you have to you will know why. Tailwind Systems Inc. offers management consulting and workflow engineering for professional drycleaners launderers worldwide. Learn more at www.tailwindsys- Don Desrosiers has been in the drycleaning and shirt laundering business since 1978. He is a workflow engineer and a management consultant who provides serves to shirt launderers and drycleaners in the United States Mexico and western Europe through Tailwind Systems. He is a member of the Society of Professional Consultants and the 2001 recipient of DLIs Commitment to Professionalism Award. He can be reached at 186 Narrow Avenue Westport MA 02790 or at his office by fax 508 636-8839 by cell 508 965-3163 or e-mail at He has a website at FE ATURE Download a PDF of this and other free DLI posters in the Members Only Section of hourly production standards Dresses Skirts Pieces per hour with steam air finisher utility press three puffs and steam iron 20-29 plain dresses 8 -10 cotton linen dresses 36 plain unlined skirts 25-30 lined skirts Drycleaning i n t e r n a t i o n a l I n s t i t u t eL a u n d r yDrycleaning i n t e r n a t i o n a l I n s t i t u t eL a u n d r y hourlyproductionstandards Dresses Skirts Piecesperhourwithsteamairfinisher utilitypressthreepuffsandsteamiron 20-29plaindresses 8-10cottonlinendresses 36plainunlinedskirts 25-30linedskirts Drycleaning international Institute Laundry Drycleaning international Institute Laundry 22 FABRICARE BRAGARD INC. Couture Quality for Cuisine Henri Bragard started his company in the Vosges region of France in 1933 eager to provide uniforms that combined the finest fabrics and designs in exceptional style and comfort. His first customer was a painter who lived near his familys grocery store. Bragard sewed him a professional painters smock. Bragard got on his bicycle in search of new cus- tomers finding more painters needing workwear and expanding his line to include butchers aprons. Soon he had a busy workshop in the back of the family home and his wife Simone trained in fashion design was sewing not only smocks and aprons but also fancier uniforms for the restaurant trade. Their son Gilles Bragard and his wife Monica inherited the business and helped it expand by introducing its couture-level designs to luxury hotels. Through a collaboration with star chef Paul Bocuse Bragard introduced its Grand Chef smock in 1976 and soon the company was asked to design the red white and blue collar of the Meilleurs Ouvriers de France uniform which signifies excellence in the French culinary arts. Bocuse continues to wear the Bragard line. Today the company is a leader in the uniform industry offering a complete line of cutting-edge styles for food service professionals. Bragard produces dozens of lines of chef uniforms including the orig- inal Grand Chef Collection of jackets pants and aprons in a superior Egyptian cotton fabric. The company recently introduced two new collections B-Everydayaffordable everyday uniforms for regular use and B-Original a custom-tailored line of avant-garde designs for companies wanting to uniform employees in style. Bragard also supplies restaurant and server uniforms and offers custom embroidery in-house The drycleaning industry in America has never been driven by just one company or just one operatorwidespread innovation and the entrepreneurial spirit keep it going. But inside this highly individualistic industry many companies stand out as forces that have contributed greatly to drycleaning through all of its changes and challenges in the past present and future. These are just a few of the companies that evolved alongside the industry and helped it survive and thrive along the way. These are Industry Innovators. IndustryInnovatorsBy Ian P. Murphy Special to Fabricare FE ATURE MAYJUNE 2015 23 cutting the cost and time necessary to deliver custom- made uniforms to culinary professionals. Now in its third generation of family operation Bragard has eight inter- national offices in addition to its North American office in Long Island City New York. G.A. BRAUN INC. Innovating from the Get-Go Syracuse New York was already a worldwide hub for the production of the soda ash used in manufacturing soap when a team of laundry experts formed a company to build a line of quality equipment to match. Ever since G.A. Braun dedicated itself to making innovative machines to help industrial laundry plants improve productivity and profitability. In the 1950s the company introduced its first washerextractor the Unit Wash adding electro- mechanical controls and automatic supply injection soon after. In the 60s Braun introduced suspension- mounted machinery and topside-load machines which take advantage of gravity to help load and unload. Braun also introduced the worlds first pass-through machine to help healthcare facilities separate clean and dirty areas and prevent the spread of deadly bacteria. In the 1970s Braun introduced another first for laun- dry equipmentmicroprocessor controls. By the 1980s Braun was promoting the first smart laundry system the Washnet NT which allowed operators to automate loading cycle programming and materials transport from a desktop computer. Braun was later the first equipment company to develop software running on Microsoft Windows. Over the years Braun diversified to bring laundry operators high-speed finishing equipment textile dyes and dryers. After buying out the Norman Dryer Company in the 1980s Braun introduced PT Series pass-through dryers. Since the turn of the century Braun has renewed its commitment to research and development opening a new 155000-sq.-ft manufacturing facility in Syracuse to provide customers with complete solutions. Recent introductions include SmoothFlow batch tunnel washers Delta self-contained thermal ironers and the SafeLoad shuttle system which helps protect against wash-aisle injuries. The company enjoys worldwide brand recognition while offering domestic customers easy access to original parts and serviceachieving an on-time delivery average of 98.6. Its equipment is used in hospitals hotels cruise ships commercial and industrial laundries and government and correctional facilities worldwide. Braun was the obvious choice for NorthStar Mat Service when it replaced a number of machines recently. One plant we visited had over a dozen open-pockets that were getting the job done no matter what says John Sloan president. After seeing that I knew Braun was the only choice. The Braun team went above and beyond to help us get our laundry revamped set up and running as smoothly as possible. OSTREM CHEMICAL CO. Canadian Chemical Specialists Based in Edmonton Alberta with offices in Vancouver and Calgary Ostrem Chemical is a leading manufacturer of laundry and other cleaning chemicals as well as one of Western Canadas leading manufacturers of private-label products. The companys in-house sales specialists and production team work with clients to create timely cost-effective solutions blending detergents based on customer needs. Ostrems comprehensive product development extends to private-label sales and the companys art department can produce packaging start-to-finish for a single set-up charge. The company boasts that it can fill any container from a 500-ml bottle to a tanker truck. Ostrem prides itself on quality meeting ISO 9001 continued on page 24 requirements and encouraging employees to use the ISO framework to foster teamwork and continuous improve- ment in quality service and effectiveness. The company also strives to eliminate hazardous ingredients while maintaining product effectiveness delivering products with minimal effect on the environment. In 2014 the company introduced new products including a liquid enzyme presoak and detergent an environmentally friendly laundry detergent that uses protease enzymes to remove food and organic stains VegeSol methyl ester-based industrial degreaser and Gluticide 15 antibacterial boiler treatment. The company also offers a citrus-based tar remover air fresheners janitorial products dishwashing formulations floor cleaners and more. TINGUE BROWN CO. From Felt to Finish In the late 19th century William J. Tingue his brother John and their partner William Brown sold everything from the fine upholstery used in luxurious Pullman passenger railcars to felt fabrics for piano keys and printing presses. In 1902 the company entered the laundry business after the finish on work produced by a commercial laundry upset Williams wife Lillian. Tingue knew if his wife was unhappy other customers were probably unhappy. He suspected the problem could be solved by installing better felt pads on flatwork ironers. After convincing a commercial laundry to test Tingue Brown Co. felt pads the company got its first laundry order. Since Tingue Brown Co. has grown to be a lead- ing global supplier of quality finishing products for modern commercial laundries. The company develops manufactures and stocks hundreds of different items for every type of flatwork ironer to boost throughputs cut maintenance costs achieve energy savings and promote worker safety. Three generations of Tingue family leadership have pioneered advancements in flatwork accessories nearly every apron pad cover and belt in use worldwide traces its existence back to a Tingue Brown Co. innovation. Even the sling systems and plastic carts that are essential to laundry handling today were Tingue Brown Co. innovations the Saddle Brook New Jersey-based company says. With more than 30 sales representatives throughout North America Tingue Brown Co. brings every customer new approaches to solve problems extend ironer life and boost worker safety and productivity. Its salespeople are not only skilled in assessing maintenance needs but are also experts in specifying the ideal products for each process and installation dedicated to helping every customer succeed. Ian P. Murphy is a freelance writer and editor based in Chicago. He served as the editor of American Drycleaner magazine from 1999-2011. continued from page 23 FE ATURE 24 FABRICARE MAYJUNE 2015 25 Focus INDUSTRY By Harry A. Kimmel III DLI Communications Director Sending marketing e-mails has become a tried-and-true prac- tice in recent years. Its a very simple effective and minimally- intrusive way to reach your customers and costs very little compared to conventional direct mail. If youre collecting e-mail addresses from your customers when you collect their other information you are ready to get started. If not its very easy to add that line to your system. Each POS system has its own method of exporting data please consult your programs documentation or representative for more information. Reaching Out Contacting your customers requires having something to say. What do you want your customers to know What is your intention Is it important enough for them to care Some companies focus on sales only 50 off XYZ usually featuring a deadline of only a few days to spur action. Companies typically issue several of these mes- sages a month with different offers. Other companies focus on the soft-sell by offering useful information to keep the com- panys name top-of-mind. The idea with the soft-sell is to instill a level of trust in your customers and get them to think Well I do need such and such or Thats right it is time to pick up my order. DLIs Great Impressions newsletter service is based on this methodology. DLI staff sets up the messages and sends to your list for you but provides useful information and no hard sales language. It is available for 399 for a year to Budget and Silver members free to Gold and Premier members. Online Services There are plenty of ways to get your message out to your customers. Inexpensive online services simplify the process. A few popular examples include Constant Contact Mailchimp How to Send Marketing E-mails Sending messages to your customers is easier than you might think BULLE TIN NO.7 26 FABRICARE Stream Send AWeber MailGet iContact These services typically charge a scaled monthly fee based on the number of e-mail addresses in your list. Some services offer thresholds for example Mailchimp allows users to send 12000 emails to a list of 2000 for free with no credit card required. Using this you could send up to 12 messages to 1000 people free. Legality U.S. Anti-Spam laws generally prohibit sending unsolicited messages to members of a purchased e-mail list. In order to send marketing e-mail pieces it is generally accepted that a business must have established a working relationship with the intended recipient. This usually means a purchase has been made or the person has voluntarily given their e-mail address in exchange for something else such as a piece of information or to enter a contest. A common way for drycleaners to collect e-mail addresses is to ask at the counter when a customer provides other information such as name phone number and address. Route customers are also good targets. Offering a piece of information potential customers might want is another way to collect e-mail addresses. Many companies will require an e-mail address and name before providing access to a PDF or video they know customers will want to see. By doing this they now have the legal ability to send marketing e-mails to these people. Called warm leads these customers have established an interest in the companys products or services by willingly providing this information in exchange for something they want. It is also imperative to include an opt-out or unsubscribe link. Most online e-mail providers include this feature with their service. Subject Lines Volumes have been written about how to write effective subject lines. The best advice here is to keep it short simple and to the point. Your subject line is critical for legal reasons to gain the readers attention and to get your message past SPAM filters. The subject line must reference the content of the e-mail in order to comply with anti-SPAM laws. Your subject cannot promise something and then not deliver it. A free online subject line tester can determine if your mes- sage will get through the SPAM shield set up by most Internet Service Providers ISPs and users. DLI currently uses httpwww.localnews.bizsubjectLineValidateSubjectLine.asp In the early days of e-mail marketing no message was rejected. Then SPAM rose in prevalence. ISPs set up SPAM filters to help reduce the amount of unsolicited mail and governments began regulating the content of bulk unsolicited e-mail. If a user set their SPAM filters to the Strong setting only messages with the proper credentials would get through. Some e-mail reader programs allow users to train the system as to what is Junk Mail and what is good. In the first few days or weeks of use the user identifies Junk items and the program gathers data on usage. Once enough data is collected the program generally does an acceptable job at filtering messages. However no SPAM filter is perfect. Sometimes important messages go to the wrong place. Most users have learned to quickly scan their Junk Mail boxes. There are many dos and donts to the art of Subject Line writing. The best way to learn is to plug your proposed subject BULLE TINNO.7 MAYJUNE 2015 27 line into a tester and revise it until it comes back green across all the categories. Over time youll learn what filters look for and how to avoid using those terms. The short course involves not capitalizing the first letter of each work and avoiding common SPAM terms such as Free Buy Now Sale and All among a host of others. An Internet search can be very helpful in providing more information on this topic. Frequency Purchasing just one item from some stores can result in a never-ending deluge of marketing e-mails frequently coming in more than once each day. This must be working for some of the larger companies or they would have ceased this practice long ago. DLI sends messages about once or twice a day but very few of them are sales-based. Many users decide this is intrusive and prefer fewer messages. Some companies actually offer a decreased sending option so users can receive messages less frequently. Timing Matters There is no right time to send a marketing-based e-mail message. Fact is most people dont really care. While the sender and subject line are vastly important when your message arrives also has a lot to do with how many of your recipients will actually open it. The traditional advice has been Tuesday to Thursday between 8 and 10 a.m. However things are always in flux in the online world and several companies have found success in challenging this. Forget Fridays. In general the majority of your readers will be thinking about the weekend and overcoming any obstacles they may face before lighting out of the office. For that matter dont bother send- ing during the weekend since your readers are less likely to bother checking it during their days off even on their telephones. Dont send overnight. Most office workers start their days by opening their inbox and scanning for anything of importance to them and their work. Sales messages are often disregarded forgotten and quickly buried in the days deluge of to-dos and correspondence. Mondays not so good. Coming back from the weekend means sifting through piles of junk to see what you may have missed late Friday more so if you took a vacation day Friday. This means people are in a hurry going through an abundance of junk mail and your message is likely to get skipped and buried. DLI got around this by actually creating a new series to be sent only on Mondays that contains zero sales pitches and only the occasional product mention. BULLE TIN NO.7 28 Conventional wisdom says fewer people check their e-mail often on weekends. Since many people keep an e-mail inbox open all day for their work they are more likely to see your message if it comes in during business hours. Of course there are exceptions to these rules of thumb and as society contin- ues to change so will the conventional wisdom. The Motivational Power of a Deadline Inertia applies to human psychology as it does in physics once at rest they tend to stay at rest unless acted upon by some force. That force is the deadline in your message. Dont give them too much time to think or talk themselves out of acting on your call to action. Many items have been purchased that would not have without a strong incentive and a firm deadline to back it up. Also the more exclusive the offer seems the more likely it is to be accepted. For example Since you are one of our most frequent customers wed like to say thanks with a special offer would work well on the top 20 of a drycleaners most frequent fliers. In this case it might be best to consider not offering a discount on what they would have given you anyway but an offer to clean something they dont normally bring for free. If your records say comforters are down such an offer could include 25 off bedsets or something similar. Closing the Deal Marketing e-mails can prove to be extremely effective if they get the right message to the right people. At the very least the message will be seen to be coming from your company. Even if the message is deleted instantly you have touched that customer. Providing links to gateways to something of value to the prospective customer can help you create a list of warm leads for a follow-up offer. 28 FABRICARE BULLE TINNO.7 DLI TIES ARE JUST THE RIGHT STYLE DLI produced a line of high-fashion ties for member cleaners. The ties are available in red green blue and silver for just 20 each. Call 800-638-2627 for more information. BULLE TIN NO.31 Exempt or Nonexempt Employees - That is the Question Willie Woebringer the Wage and Hour investigator was investigating a wage and hour complaint at the local toy dis- tribution center. A former employee Tom DoLittle claimed the company should have paid him overtime instead of the same salary every week. Woebringer told the company that DoLittle was right and the company owed him 18500.32 in overtime covering the past two years. What do you mean overtime the company representative asked incredulously We paid him a salary and salaried people dont get overtime This one does said Woebringer you have him misclassified. He should be nonexempt not exempt. What in the world are you talking about groaned the exasperated irritated and frustrated company representative reaching for an industrial strength pain reliever and a glass of water. One of the fundamental payroll questions employers face is whether an employee is exempt or nonexempt. Nonexempt employees must 1 keep a daily time record 2 receive at least the minimum wage for each hour worked and 3 receive overtime compensation for all hours worked in excess of 40 per week. Exempt employees dont have to do those things. We pay exempt employees a salary and they work whatever hours are necessary to get the job done. It would be wonderful if we could classify all employees as exempt as this would eliminate many payroll issues and make compensation planning and budgeting much simpler. However the Department of Labor will not allow us to clas- sify employees in this way. To the contrary the position of the Department of Labor is that all employees are nonex- empt unless management can prove they are exempt. To be classified as exempt an employee must meet the exemption tests that are enforced by the Department of Labor. There are five exemption categories with specific tests under each category. In summary here are the five categories A Summary of Exemptions From Overtime and Timekeeping The Executive Exemption covers employees who perform management responsibilities that involve supervision. This includes many executives managers and department super- visors who supervise the equivalent of two or more full time employees and whose primary duty involves supervision and management. These employees must receive a guaran- teed salary not subject to deduction. Employees who have limited supervisory duties and who perform a significant amount of non-exempt work are usually not exempt such as lead persons line coordinators head tellers assistant man- agers and others. The Administrative Exemption covers employees who per- form management responsibilities that may not involve su- pervision of employees but may involve the management of assets or a specific management function. These em- ployees must also receive a guaranteed salary not subject to deduction. The exemption includes controllers purchasing agents graduate accountants and teachers and requires the use of significant discretion and independent judgment. In essence these employees must be decision makers them- selves or must develop sophisticated reports and recom- mendations on which others rely in making decisions. Executive secretaries and Administrative Assistants are usu- ally nonexempt. The Professional Exemption covers employees who are gen- erally regarded as professional and who possess extended learning or a specialized degree such as teachers physicians Registered Nurses CPAs consultants certified general en- gineers Respiratory or Physical Therapists and Medical Tech- nologists. Technicians radiology ultrasound EKG et. al. are almost always non-exempt. The Outside Sales Exemption applies to employees who are engaged in sales activity outside of the workplace. Inside sales employees are by definition non-exempt. MAYJUNE 2015 29 Legislative RegulatoryBy Raleigh F. Seay Sandy Seay Jr. President and Alexandria LaRocca Associate Consultant. Seay Management Consultants 30 FABRICARE BULLE TINNO.31 The Technical Exemption is relatively new and applies to cer- tain employees in Information Technology or Management Information Services. This often includes the Manager of Information Technology systems analysts programmers and software engineers but does not include technicians. The Salary Test Mentioned Above Increases in 2015 An employee whom you wish to classify as exempt must meet each of the several exemption tests. For example the executive exemption requires an employee to have the au- thority to hire and fire or offer recommendations that are given particular weight. There are four or five tests for each exemption depending on the exemption and the employee must meet each of the tests in order to be exempt. One of the tests for exemption is the salary test. To be ex- empt an employee must receive a guaranteed salary of at least 455 per week not subject to deduction. In other words an employer may not make deductions from the salary based on hours of work production work schedules etc. This was increased from 155 per week in 2004. This current guaranteed salary test of 455 is going to increase significantly in 2015 the two questions are 1 when will the increase become effective and 2 how much will it be Its important to note that this is an administrative change that the Department of Labor has the authority to make it is not an issue that will be voted on by Congress. To answer the first question the Department of Labor DOL recently announced that proposed increases to the salary test will be released in February 2015. This salary in- crease proposal will be published in the Federal Register with a designated time for public comment probably 30 days following which the DOL will publish final regulations to become effective later this year. Our sense is that we should look to the Fall of 2015 as an effective date although it could be earlier. The salary increase may come in several steps rather than one full jump. To answer the second question we dont yet know how much the salary levels will increase because the DOL has not released that information but we can make an educated guess based on previous comments the history of these kinds of changes and minimum salary levels for certain states. Some observers have predicted an increase in the range of 900-1000 per week. This is certainly possible in the current climate but at Seay Management our feeling is that the in- crease will be in the 600-750 per week range. For example the minimum salary level in California for 2015 will be 720 per week and in New York will be 600 per week so it seems reasonable to suggest that that the new federal salary level might be somewhere close to those numbers. What Will Be the Effect Of This Change Employees who are currently exempt and who are mak- ing less than this new figure whatever it may be will need to have their salaries increased if they are to remain exempt. Examples could include department supervisors in a medical setting teller supervisors in financial organizations store managers and supervisors in restaurants and first line su- pervisors in production plants. Employees who are currently exempt and who are paid a draw against commission or salary plus commission must have their draw or salary increased to the new level. An ex- ample is a sales manager in an automobile dealership who is paid on a commission basis with a guarantee of 455 per week. This Sales Manager may in actuality earn much more than 455 but the dealership must change the record to re- flect the new guarantee. Other examples in automobile dealerships will require examination such as service man- ager body shop manager and others. Route supervisors in service industries like pest management laundry and drycleaning dust control uniform and linen rental will need to be examined as well to ensure the guaranteed salary part of the pay plan meets the new standard. The DOL announced their investigations will target not only the exemptnonexempt question but also the issues of independent contractoremployee unpaid interns and volunteers as many of these positions may be misclassified as well. The DOL is emphasizing these classifications this year so it is important to be sure all employees are properly classified to avoid an exposure that could require you to pay back wages and penalties. In conclusion this new change will have a fairly signifi- cant impact on most pay plans in the U.S. and will require each employer to conduct an up to date exemptnonexempt analysis. If you would like Seay Management to provide this service for you please contact us at and well be very glad to talk with you about this key issue. This service will be automatically provided to Seay Management retainer clients who receive an annual Human Resources Management Audit. Please contact your Seay Management consultant if you have any questions about the exemptnon- exempt regulations or if you have any other question about Human Resources Management. Remember if you have an employment issue or challenge and you need an answer right away and you want the very best Human Resources Management advice available you need to call . . . The Seay Team MAYJUNE 2015 31 BULLE TIN Manchas de Azcar Caramelizada en Lana Investigaciones han demostrado que hay dos tipos de manchas de azcar 1. Aquellas formadas en lana y seda 2. Aquellas formadas en algodn rayn y acetato cuando un alcalino est presente Las manchas de azcar en lana son muy difciles de remover despus que han sido fijadas por calor haciendolas parecer de color marrn. Las pruebas hechas por el Instituto estudiaron los efectos del tiempo y la temperatura en manchas de azcar aplicadas a telas de lana blancas. Procedimiento de la Prueba Retazos de tela de lana blanca fueron sumergidos en jugo de toronja enlatada una azcar reductora. Los retazos de lana fueron colgados por 30 minutos en un horno de temperatura controlada la cual simul un tiempo normal en secadora. Despus del calentamiento los colores de los retazos fueron medidos en un reflectometro para ver que tan marrn se haban puesto. La exposicin al calor y procesos de medidas de color fueron repetidas cuatro veces ms. Los procedimientos de prueba fueron realizados a temperaturas de 140F60C 158F70C 176F80C 194F90C y 212F100C. La figura 1 muestra los resulta- dos. El trmino mas marrn en el eje vertical de la grfica indica la obscuridad de la mancha de azcar en las telas de lana blancas segn las medidas del reflectometro. Las manchas son bien visibles en nmero de marrn 5 pero no tan visibles bajo se nmero. Por supuesto el color de la tela afectara la visibilidad pero en esta prueba nicamente se usaron telas blancas y algun descolorido fue notable en un nmero de marrn de 3. Manchas de azcar caramelizada son bien amarillentas-marrn cuando el nmero de marrn oscila de 15-20. Prensado El estudio adems examin como las temperaturas en prensados fijan manchas reductoras de azcar en la lana. Otro grupo de retazos de lana manchados fueron expuestos a 176F80C por 30 minutos en el horno. Despus los BULLE TIN NO.558SP By DLI Research Department FABRICSFASHIONS x x x x x x x x x MARRN VISIBLE POR ENCIMA DE AQU No. Periodos de calentamiento de 30 minutos Masmarrn bajaenporcentajedereflectancia 1 5 10 15 20 25 2 3 4 5 176F 80C 158F 70C 140F 60C 194F 90C 212F 100C FIGURA 1 32 FABRICARE BULLE TIN retazos de lana fueron vaporizados por 5 segundos en una prensa de utilidad. No hubo descolorido de marrn aprecia- ble en las telas de lana a esta temperatura. Experimentacin adicional demostr que planchado en una prensa de utilidad regular no va a poner las manchas caramelizadas de azcar en la lana de color marrn. Sin embargo una prensa de cabezal caliente o una plancha de mano con temperaturas normalmente en los 300F149C hicieron que aparecieran manchas de azcar caramelizada marrn-amarillentas luego de 15 segundos. Afortunadamente las operaciones de lavado en seco tpicas no utilizan prensas de cabezal calientes o planchas de mano para acabados en telas de lana. Temperatura de secado Los investigadores reordenaron los datos del estudio para sugerir los efectos de la temperatura del secado en manchas de azcar. vea la figura 2. Temperaturas y grados de marrn trazados en la grfica indican que a una temperatura de 140F60C descoloridos marrn no aparecieron en la lana blanca an despus de cinco periodos de calor. Cinco secados repetidos a 160F70C no va a causar descolorido visible. Nota Luego de cinco lavados en seco en un sistema oper- ado apropiadamente manchas solubles en agua incluyendo manchas de azcar de este tipo se habran removido de las telas de lana. Resumen del estudio Manchas caramelizadas de azcar en la lana se pueden fijar en una secadora a altas temperaturas pero no por acabados al vapor. Si las temperaturas son mantenidas a 160F70C o menos las manchas de azcar caramelizada no se van a fijar en las telas de lana. NO.558SP x x x x x x x x x MARRN VISIBLE POR ENCIMA DE AQU No. Periodos de calentamiento de 30 minutos Masmar bajaenporcentajed 1 5 10 15 2 3 4 5 176F 80C 158F 70C 140F 60C 194F 90C x x x x x x MARRN VISIBLE POR ENCIMA DE AQU Temperatura en F C Masmarrn bajaenporcentajedereflectancia 150F 65C 160F 70C 170F 76C 180F 82C 190F 88C 200F 93C 212F 100C 140F 60C 5 10 15 20 25 CALENTADO 5 VECES 150 M INUTOS CALENTADO 2 VECES 60 M INUTOS CALENTADO 1 VEZ 30 MINUTOS FIGURA 2 Damage to Stencil Prints What Is The Problem After drycleaning the surface design is now curled and puckered. What Does It Look Like Stencil print designs are made using pressure to apply color and resin particles to the surface of a fabric in the desired pattern usually letters numbers polka-dots stripes or other geometric shapes. If the pigment or binder used in the printing process is altered during cleaning the design may become stiff and puckered sometimes even blistered andor cracked. In some cases only certain sections of the print design may be damaged. What Caused It The chemical coloring agents used for stencil designs are formulated with pigments binder and a plasticizer a type of softening agent to keep the print supple smooth and pliable. Some softening agents are removed during normal drycleaning and thus the print can stiffen shrink curl and crack. The durability of the design to acceptable drycleaning can be compromised by deficiencies in pigment quality binder type softener solubility fabric compatibility and the printing process itself. When a mishap occurs in one of these processes in manufacture the stencil print design can be damaged during later cleaning. Can It Be Prevented Yes there are many types of softening agents that can be mixed in the coloring solution that can be used for printing fabrics that are not adversely affected by drycleaning solvents. Only the manufacturer can prevent such print damage by formulating all components of surface design materials and methods of application that are completely durable to repeated drycleaning processes. Who Is Responsible The drycleaner has no way of pre-determining or preventing damage to such designs on garments that are normally drycleaned. All fabric surface designs must be able to withstand the normally accepted andor recommended care process. Therefore the manufacturer should be held responsible for using a printing method for the design that could be damaged by proper professional drycleaning. Is There A Remedy Once the design has hardened puckered andor cracked there is no remedy. By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E MAYJUNE 2015 33 There is an objectionable curling of the white polka-dot print when this blouse was drycleaned as labeled. The lettering on this jacket has become stiff and puckered after drycleaning. BULLE TIN NO.453 34 FABRICARE bulletin Dao A Grabados De Plantillas By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E BULLE TINNO.453SP Cual Es El Problema Despus de limpieza en seco el diseo de superficie ahora est rizada y arrugada. Como Se Ve Los diseos de grabados de plantilla son hechos utilizando presin para aplicar color y particulas de resina a la superfi- cie de una tela en un patrn deseado normalmente letras nmeros lunares rayas u otras formas geomtricas. Si el pigmento o fijador utilizados en el proceso de impresin se altera durante la limpieza el diseo puede ponerse rgido y arrugado as como algunas veces incluso con burbujas yo agrietados. En algunos casos solo ciertas secciones del diseo impreso se pueden daar. Que Lo Causa Los agentes qumicos colorantes utilizados para diseos de plantilla son formulados con pigmentos fijador y un plastif- icante un tipo de agente suavizador para mantener el grabado liso y flexible. Algunos agentes suavizantes son re- movidos durante limpieza en seco normal y por lo tanto el grabado puede ponerse rgido encogerse enrizar y agrietarse. La durabilidad del diseo a limpieza en seco aceptable puede ser comprometida por deficiencias en calidad de pigmento tipo de fijador solubilidad del suavizante compatibilidad de la tela y el proceso de impresin en si mismo. Cuando ocurre algn percance en alguno de estos procesos en la fabricacin el diseo de grabado de plantilla se puede daar durante limpieza posterior. Se Puede Prevenir Si hay muchos tipos de agentes suavizantes que pueden ser mezclados en la solucin colorante que se pueden usar para telas de impresin que no son afectadas adversamente por solventes de limpieza en seco. nicamente el fabricante puede prevenir tales daos de impresin formulando todos los componentes de los materiales de los diseos de superficie y mtodos de aplicacin que son completamente duraderos a procesos de limpieza en seco repetidos. Quien es responsable El encargado de limpieza en seco no tiene forma de prede- terminar o prevenir dao a tales diseos en prendas que son normalmente limpiadas en seco. Todos los diseos de la superficie de la tela deben ser capaz de soportar los procesos de cuidado normalmente aceptados yo recomendados. Por lo tanto el fabricante debe ser considerado respons- able por utilizar un mtodo de impresin para el diseo que podra daar durante limpieza en seco profesional. Existe algn remedio Una vez que el diseo se ha endurecido arrugado yo agrietado no hay remedio. Hay un rizado desagradable en el dis- eo de lunares blancos cuando esta blusa fue limpiada en seco como indica la etiqueta. Las letras en esta chaqueta se han puesto rgidas y arrugadas despus de limpieza en seco. MAYJUNE 2015 35 Color Loss in Wet CleaningWashing What Is The Problem Sometimes when articles are either washed or wet cleaned using proper procedures they fade to a lighter shade andor the dye becomes streaky. What Does It Look Like After washing or wet cleaning there is fading of color that can be uniform or uneven and splotchy. There is a noticeable shade variance andor dullness from the original color. The edges and seams of the item may also have a more pro- nounced color fading and appear chalky or frosted. In other instances the dye fading will be accompanied by streaks. What Caused It This adverse dye fading is due to fabric dyes that dissolve in acceptable washing or wet cleaning procedures. Dye bleed- ing and eventual color loss can be objectionable after just one laundering or in some cases it is more progressive and only becomes noticeable after several professional wet cleanings or washings. Can It Be Prevented The cleaner cannot predict or prevent dye fading on items that are non-colorfast. On fashions which are labeled andor designed as washable all original component colors and any attached trim must be completely colorfast to the proper care procedure thus only the manufacturer can prevent such dye problems by properly setting the colors during the original fabric dyeing process. Who Is Responsible The manufacturer must be held accountable for dyes that fade during normal washing or wet cleaning procedures due to a mishap during manufacturing. The launderer cannot predict or prevent dye disturbance on washable items containing water-soluble dyes. Is There A Remedy There is no means to restore dyes that have faded frosted streaked andor chafed to their original condition. By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E BULLE TIN NO.454 This shirt faded and streaked during the washing process. 36 FABRICARE BULLE TIN Prdida De Color En LimpiezaLavado En Humedad Cual es el problema A veces cuando ciertas prendas son lavadas o limpiadas en humedad utilizando procedimientos apropiados estos se descoloran a una tonalidad ms clara yo el tinte se hace entreverado. Cmo se ve Despus del lavado o limpieza en humedad hay un desteido de color que puede ser uniforme o desigual y manchado. Hay una variacin notable en el matiz yo embotamiento del color original. Los bordes y costuras del artculo pueden tener tambin un desteido pronunciado de color y parecer gredoso o escarchado. En otras ocasiones el desteido del tinte va a estar acompaado de rayas. Que lo causa Este desteido adverso del tinte es debido a tintes de telas que se disuelven en procedimientos de lavado o limpieza en humedad aceptables. El sangrado del tinte y prdida de color eventual puede ser desagradable luego de tan solo un lavado o en algunos casos es ms progresivo y se hace notable ni- camente despus de varios lavados o limpiezas en humedad profesionales. Se puede prevenir El encargado de la limpieza no puede predecir o prevenir descolorido de tinte en prendas que son no-desteibles. En prendas que son etiquetadas yo diseadas como lavables todos los colores de los componentes originales y cualquier adorno aadido tienen que ser completamente resistentes al desteido en procedimientos de cuidado apropiados por lo tanto nicamente el fabricante puede prevenir tales problemas con los tintes al ajustar los colores apropiadamente durante el proceso original de teido de la tela. Quien es responsable El fabricante debe ser considerado responsable por tintes que se descoloran durante procesos normales de lavado o limpieza en humedad debido a percances durante la fabricacin. El encargado del lavado no puede predecir o prevenir problemas con el tinte en artculos lavables que contienen tintes que se disuelven en agua. Existe algn remedio No hay medios para restaurar tintes que se han desteido escarchado rayado yo escoriado a su condicin original. By Jim Kirby DLI Textile Analyst TABST E X T I L E A N A LY S I S B U L L E T I N S E R V I C E NO.454SP Esta camisa se ha rayado y desteido durante el proceso de lavado. NOTin Vogue THERE MAY BE SOME DIFFICULTY PROCESSING THE GARMENTS FEATURED HERE. Members have indicated that the damage occurred even though these garments were cleaned according to the care labels instructions. The garments shown are among the current top repeaters received in DLIs International Textile Analysis Lab and are selected on the basis of the seasonality and timeliness of the problem. DLI has contacted these manufacturers to work with them on resolving these problems. The bottom portion of this bulletin details the status of this work. As these garments are currently on the market however and since we have seen repeated examples of damage you may want to discuss these potential problems with your customers. Manufacturer Kay Unger RN 92432 Manufacturer Contact Information Kay Unger New York 230 West 38th St. New York NY 10018 Ph. 212-302-5556917-470-9705 or 877 212-8450 or email to Description An acrylic nylon blend shiny gold finish cocktail dress with bolero jacket. Care Instructions The written care instruc- tion states dryclean only. There are no international cleanability care code symbols. Problem During professional drycleaning of the dress the gold pigment surface finish dissolved causing severe loss of the shiny gold effect. Response The customer service department at Kay Unger has been made aware of clean- ability deficiencies in some of their metallic surface finish fashions and they always state they will stand by all their unique fabrications. Anyone with a problem can contact them directly using the information above to find out how to acquire replacement or restitution. By Jim Kirby DLI Textile Analyst BULLE TIN This dress lost its shiny gold accent during drycleaning and became dull as compared to the uncleaned matching jacket. MAYJUNE 2015 37 NO.111 Revolutions by Yvette Meltzer