b'Fishing Without Bait Thisdifferentiatorbetweenseeingmarketingas an investment instead of a cost, can be oneBy Dave Coyle, Maverick Drycleaners of the fastest ways to gain market share (onlysecond to acquiring a competitor).Have you ever tried -shing without bait on Yourclientswanttofeelappreciatedandyour hook? important.If you havent, I will save you some pain. WhenyougiveyourclientsanirresistibleYouwillcatchveryfewfish(ifanyatall) offer,youaregivingyourclientsatasteofawithout having bait on your hook. serviceloadedwithsomuchvaluethattheywill want more of that service.No matter how shiny your hook is.What is an irresistible offer? In marketing, an offer is your bait.AsAlexHormoziteachesinhismust-readThe more irresistible the offer is, the more book,$100millionOffers,anirresistibleyou will catch. offer is so good that it will make someone feelstupid for saying no.Withmostofyourcompetitorsoperatingwith a scarcity mindset, they are hoping for Youwillneedanirresistibleofferatthreea good day of -shing, but there is no bait on specific points in your clients journey:theirhookbecausetheythinkthebaitis 1.Acquisitionwhenyouaskyourclienttoone more unnecessary cost to them. What start using your services fordo they do with costs? They try to minimize the first time them. 2.Ascensionwhenyouaskyourexistingclient to start using a differentButnotyou.Youunderstandthatan serviceirresistibleofferisaninvestmentinyour 3.Retentionwhenyourclienthasdriftedclient. Not a cost. away and you want to MWDLI.org 800-638-2627 MidwestDLI@gmail.com'