Midwest Drycleaning & Laundry Institute www.MWDLI.org / 765-969-5745 1 I just returned from the Clean Show in New Orleans and what a great show it was. The show provided cleaners with an opportunity to see the latest technologies from vendors from all over the world, learn from top industry speakers, and network with one another. And networking is what its all about. For those of you who missed the show, don’t panic! MWDLI’s Annual Convention Program is a unique blend of educational sessions and exhibits designed to help attendees prepare for new opportunities facing the industry. The convention will be at the Hyatt Regency Hotel in Cincinnati, OH on August 2-4, 2019. Complete convention details are located in the magazine. MWDLI went all out to recruit some of the best industry speakers in the country. Cincinnati is a fantastic destination with opportunities for sightseeing, gambling, golf, fine dining and much more. We are all busy, but these opportunities just do not happen often. So please, take the time to join your peers, take notes, have fun and go home with more information than when you arrived. Featured speakers include Brian Rashid, an internationally recognized expert on social media marketing, Jeff Jordan, Vice President of Business development for Fabritec, who will address “How to Hire, Motivate & Train Valuable Employees for Small Businesses”, Trudy Adams, an recognized customer service expert who will lead a training program for owners, managers and staff on “Delivering on a Constant Customer Service Promise” and the “Importance of the Customer Service Experience”. Our keynote speaker is, Mary Miller, the CEO of JANCOA Janitorial services. JANCOA created The Dream Manager program, popularized by the New York Times Best Seller under the same title by Mathew Kelly. The book encourages people around the world to achieve their dreams. Now this is a top notch lineup! The MWDLI convention will also feature table top exhibits, a silent auction, peer- to-peer interaction, golf, a cocktail reception, and great food. You will not find this type of education for drycleaners anywhere else. The Annual Convention was developed by drycleaners for drycleaners. This is your one stop educational opportunity for all things drycleaning. See You In Cincinnati! In This Issue MWDLI Convention………………3 How to Send Marketing E-mails……………..……8 MWDLI Members at DLI’s Fabricare Photo Booth..…12 Calendar of Events MWDLI Convention August 2-4, 2019 Cincinnati, OH DLI’s Introduction to Drycleaning Course July 15-19 Laurel, MD DLI’s Advanced Drycleaning Course
 July 22 - August 2
 Laurel, MD Executive Director Report By Jon Meijer July/August 2019