b"Capturing Client Data PointsBY DAVE COYLE, MAVERICK DRYCLEANERSYou could have the very best marketing ideas. 3. Only after receiving the gift do we ask them to lloutasimpleformwiththeirdatapoints Theverybestoers.Themostexcitingcompanyand preferences.news.4. WesendthemwithapersonalizedVIPbag But if you don't have your clients' data points, youand a special deal if they bring more clothes willnotbeabletocommunicatetheoersandwhen they pick-up their rst order.information to your clients.Thenewclientleavesfeelingveryimportantand I am a rm believer in delivering a similar messageappreciated.Theywerenervoustotryanew across many marketing channels. You need to meetcompany, and they leave with two gifts. That is the yourclientwheretheycommunicate.Andenteraway to start o a new relationship!conversation they are already having in their head.Shoot me an email (my contact info is below) and I Youwanttoprovideasolutiontoaproblemtheywill get pictures of these items emailed to you.arehaving.Somepreferemail.Someprefertext. Some prefer a phone call. And some people preferDaveCoyleisaDLImemberwhoownsand social media. operatesIntheBagCleanersinWichita,Kansas. HelaunchedtheMaverickDrycleanersmarketing We have come up with a process to capture overrmspecicallytohelpdrycleaningbusiness 95% of all clients' data points. o w n e r sg ro w.H ec a nb ere a c h e da t Here's how it works: dave@maverickdrycleaners.com or (316) 650-9242. 1. A new client comes in LearnmoreaboutMaverickDrycleanersat www.maverickdrycleaners.com.2. We give a gift box lled with cool information, a theatre sized box of candy, and a letter from me (the owner)Midwest Drycleaning & Laundry Institutewww.MWDLI.org/ 800-638-2627 \x006"