18  FABRICARE
New program provides themed videos and images 
for social media promoting drycleaning services 
in general, seasonal, household, time-saving, and 
other aspects of your business.
DLI Launches Social Media Content Service 
for Drycleaning Businesses
Professionally branded posts and videos save time, 
strengthen visibility, and market with confidence
THE DRYCLEANING & LAUNDRY INSTITUTE (DLI) 
LAUNCHED A NEW PREMIUM SOCIAL MEDIA CONTENT 
SERVICE DESIGNED TO HELP DRYCLEANING BUSI­
NESSES ENHANCE THEIR ONLINE PRESENCE WITH 
PROFESSIONALLY DESIGNED, CUSTOM BRANDED 
POSTS, AND VIDEOS. 
The new service packages boutique social media content 
developed through DLI’s recent full industry marketing ef­
forts, including posts originally shared through DLI’s own 
channels and shown to connect strongly with audiences. The 
offering also includes brand-new content created exclusively 
for participating businesses.
The service is built around the same video-led, story-driven 
approach that helped DLI generate 770,535 views, 22,334 
engagement actions, 1,976 new followers, and a 10.7% en­
gagement rate in 2025. According to a report on DLI’s 2025 
social media impact, performance increased significantly 
after the Institute shifted to a more intentional content strat­
egy focused on structured storytelling, professional video, 
and platform-native short-form content.  
THEME BASED CONTENT PRESENTS 
CONSISTENT MESSAGING
Each month the new service features a curated content 
theme. Businesses select the posts they determine fits their 
audience, goals, and brand voice. The result is a ready-to-use 
library of polished videos and images designed to helps dry­
cleaners stay visible online without the pressure of constantly 
creating social media posts from scratch.
Story themes include:
•  Professional services give customers more leisure time
•  Benefits of professional garment care
•  Our favorite clothes become part of our lives
•  Drycleaners support their communities
•  Garment care professionals make laundry super easy
•  Household items can benefit from a pro cleaning
•  Through the seasons, professional care cuts down 
on stress
DLI developed the service to give members access to con­
tent shaped by real-world performance while making it easier 
for busy operators to market their businesses consistently.
For a one-time investment of $1,200, participants receive 
high-quality branded video and image content designed to 
save time, support a stronger brand presence, and help busi­
nesses appear online with confidence.
DLI’s report found video content scored the highest en­
gagement and furthest reach. Consistent messaging around 
garment care, longevity, professionalism, and modern rele­
vance outperformed simpler standalone static imagery. 
For more information about DLI’s premium social media 
content service, contact DLI at Membership@DLIonline.
org or 800-638-2627.
DEDICATED TO MEMBER SUCCESS
DLI supports drycleaning professionals with indus­
try-leading training, technical expertise, business resources, 
and networking opportunities to help them remain compet­
itive and successful long term.
EXPERTISE

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